Tuesday, June 9, 2015

2 PM - 6 PM – Check-in

3:00 - 4:00 Early Bird Session l

How to Write a Brand Deck 
Panelists: Jacinda Boneau and Jaime Morrison Curtis 

When you start reaching out to brands and companies about working together, the first request will usually be for your brand deck. But what is a brand deck? What should be included? And how do you go about getting started? Have no fear! The Pretty Prudent Girls will break it down for you and you'll have a deck in place in no time at all. 

Blogging with Bravery: Finding Courage and Your Authentic Voice in the Online World
Panelists: Tiffany Han 

Talent is a suppressive illusion that has little bearing on your success. As people driven by creativity and inspiration, we often neglect the soft skills, the very skills that help us understand people, make us more empathetic, and make our work resonate. This talk will take a circuitous route through entrepreneurship, internet and identity, Kanye West, teenage angst, Japanese municipal signage, habits, and happiness to better understand the work we do and how it fits into the world.

4:15 - 5:15 Early Bird Session II

Finding Your Special Sparkle  
Nicole Breanne Hudson of Bot Communications 

In this session, we'll get to know each other, determine our Core Values, write personal Mission Statements (using worksheets), and learn how to set effective goals - perhaps even one thing you hope to achieve at Alt. Then, your session leader, Nicole, will make it her personal mission at Alt to help hold you accountable. There will be a heavy focus on being authentic and being kind, because life is always richer when you are those two things. 

Pick Yourself: Be First in Line Every Time
Panelists: Jenean Morrison and Monica Lee

After years of waiting to be picked by art directors, manufacturers, and clients, Jenean Morrison and Monica Lee shed the notion of standing in line. Following Seth Godin's mantra of choosing yourself, their creative careers have taken exciting turns. They will share how they had to consistently change their mindsets to take the lead in their careers and personal lives instead of waiting to see if someone else discovered them and their talents. They will discuss small and large changes that you can make right away to get out of the mindset of "waiting to be picked" and to pick yourself and your future success. 

6:30 PM – Dinners with Sponsors


Wednesday, June 10, 2015

8 AM - 4 PM  Check-in

9:00 to 4:00 Hallway Desks - sponsored by Mailchimp 

Ask A Lawyer 
Patrice Perkins

Legal questions getting you down? Not sure if the url you have in mind is a conflict with another company? Can't figure out how to set up your partnership? Need advice on some legalese in the latest contract you received? Then you should talk to Patrice at the ever helpful Ask A Lawyer Desk.

Newsletter Help

We've heard over and over that email marketing remains the most effective of all social media marketing. So it's time to build your email list and launch a newsletter! Hit up this help desk to find answers to all your newsletter related questions, like: how to start, how often to send, and examples of what works best. 

9 AM - 10: 30 AM -  Keynote Session

Our Opening Keynote will knock your socks off! Four Internet Powerhouses will give stand alone talks on four different topics. We'll learn about creating a platform to help the underserved, we'll learn about responding to online hate, we'll learn about overcoming creative blocks, and we'll learn how to make something and grow it. We're pleased to introduce your Opening Keynote Speakers: Danielle KrysaJane Mosbacher MorrisRachel Ryle, and Heather B. Armstrong.

10:30 AM - 11:00 AM - Break
Now's your chance to connect with a sponsor, fill your coffee cup, exchange a business card, or take a few minutes to yourself.

11:00 AM - 12:30 PM - Breakout Session I

Community Building 
Panelists: Nicole Balch, Laurie Smithwick, Cass LaValle and Leanne Johnson 

These talented panelists have grown communities for themselves personally, they grown communities for groups they belong to, and they've been hired to grow communities for big companies. They've used blogs, newsletters and every social media option under the sun. They're here to tell you what works and what doesn't. Don't be intimidated if you're starting from zero. These guys have the prefect advice for you. 

How to Successfully Pitch Content to Magazines and Television Shows 
Panelists: Olivia Omega, Amanda Kingloff, Kristin Guyand Lindsay White 

There's no need to spend thousands for a PR firm. These panelists have had big success getting their companies and work featured on TV and in magazines - including The Ellen Show, Country Living Magazine, Everyday With Rachael Ray, Fit Pregnancy Magazine and HGTV. In this panel, you'll learn to determine what brand partnerships make the most sense for your product, and how to tell the story of YOU and your product in order to stand out and grab the attention of magazine editors and TV producers. 

Launching a Product 
Panelists: Jen Wakeland, Sara M. K. Neal, Alexis Mattox, and Emily Meyer 

Launching a product or product line can be super intimidating. From design and development to licensing, packaging, manufacturing, building an online retail presence, and wholesaling - these fine entrepreneurs have done it all. Better yet, they are here to give you the tools needed for a successful launch.  

12:45 PM - 1:45 PM - Lunch and Networking

2:00 PM - 3:30 PM - Breakout Session II

Instagram: Growing Your Following, and Monetizing Options 
Panelists: Trisha Hughes, Jenny Komenda, Kirsten Grove, and Jordan Ferney 

Instagram is quickly becoming the single most important online marketing tool for bloggers and businesses alike. In this class you'll hear practical advice on how to grow your Instagram following, how to use Instagram to grow your business and increase sales, Instagram monetizing options, and how to measure your reach on Instagram.

5 Surefire Strategies to Exponentially Monetize Traffic and Social Media Followers 
Panelists: Cathy Olson and Jessie Artigue

Are you still blogging for dollars the old way (or maybe making $zilch)? This class will share proven, repeatable, sustainable AND scalable strategies to convert blog traffic and social media followers into a profitable online community. We’ll explore how to build an email list, create sales funnels that convert, and develop products (both physical and digital products) that create passive revenue. You will walk away feeling like a superwoman with a toolbelt and concrete, step-by-step actionable takeaways that will get you unstuck and ready to explode your revenue. 

The Book Panel
Panelists: Jill Nystul, Aimee Broussard, Susan Holding, Steve Troha 

Thinking about pitching a book idea? Or maybe you're in the middle of negotiating a book deal? Or maybe you're hunting for a book agent? Then this panel is for you. Get the nitty-gritty facts about contracts, numbers, and publicity, as well as the challenges of blog to book publishing, from this seasoned group of editors, writers, and agents. 

3:30 PM - 4 PM  -  Break
Put your feet up in the lounge, grab a snack, and connect with your new friends. Or simply gather your thoughts before the next class.

4:00 PM - 5:30 PM - Roundtables and Design Camps

Note: You get two chances to attend roundtables! These same roundtable options will repeat on Thursday morning.

1. How to Make a Living Doing What You Love 
Jenna Herbut 

If you have big dreams but are unsure how to turn those ideas into an active business plan, then come to this roundtable and learn the secret of creative entrepreneurial success.

2. How to Stay True to Yourself on Social Media 
Elizabeth Fein 

What we post on social media and the reality of our day-to-day life don't necessarily reflect one another. Learn how to stay true to yourself amidst the chaos of real life, while continuing to propel your brand forward. 

3. Creating a Type A Editorial Calendar with a Type B Personality
Jill Swenson

Maybe you're not the most organized person in the world, but having an editorial calendar will still bring you big benefits. Stop by this roundtable to learn practicall tips for making successful goals and objectives. 

4. Iconosquare: Learn Your Instagram Stats & Optimize Your Instagram Account
Bethany Everett 

Trying to figure out stats surrounding Instagram can be confusing and hard to figure out. Iconosquare is currently the most used tool for Instagram numbers, but it's not always clear what those numbers mean. This roundtable will teach you how to use Iconosquare to optimize your Instragam stats and grow your account. 

5. Hosting Live Events & Connecting Offline 
Shannon Orr

Do you like bringing people together? Perhaps you've wanted to host a live event but aren't sure where to start or who to connect with? Shannon is excited to get you off the computer to meet people face to face. She will share the benefits of connecting offline and guide you through the process of hosting a successful event. 

6. How to Get the Media to Give You New Followers 
Brooke & Brittany Graham 

Get inside tips from two seasoned media influencers on how to write a good pitch, plan a great TV segment, and be invited back for more appearances! 

7. Landing and Nailing Brand Partnerships for Blogs of Any Size 
Liz Stanley 

Liz started creating brand partnerships and finding blog sponsorships when her site was still quite small. She can tell you exactly what brands are looking for, and how best to communicate with them to nail down a deal.

8. Don't Be Afraid of Your Website 
Lisa Yoder

Lisa firmly believes that no one should feel terrified of their website. Not everyone needs to become a web developer or learn to code, but it's important for us to feel empowered and comfortable with the technology we use. Whether we go on to make our own code adjustments or start a conversation with a web developer about work we need done on our sites, it's helpful to know how things are working under the hood. 

9. Anatomy of a Viral DIY: Strategies for Getting Your Projects Out There 
Amber Kemp-Gerstel 

Come and learn from one of the very best. Amber is ready to share everything she knows about getting your projects pinned, shared, pinged and included in a big time blogger's roundup. 

10. Running an Online Shop + Blog
Meg Frampton

Meg is excited to share information on how to connect with an audience and sell products through genuine, authentic blogging. As both a musician and a shop owner she has seen the importance of making connections with fans and showing pride in a product. You'll love her insights! 

11. The Ins and Outs of Working for a Magazine 
Jodi Levine

Did you always dream of working for a magazine? Creating the gorgeous content in those glossy pages? Yes, the publishing world has changed, but there are still fabulous magazines around. Jodi Levine, former longtime editor of Martha Stewart Living, can you tell you everything you need to know about working for one.

12. Putting Together a Team
Michelle Bablo 

You're ready to bring on help, but you don't know how to start. Finding that perfect team could be as simple as recognizing assets hidden in weaknesses, identifying specific qualities that benefit growth, and understanding short and long term goals. Michelle will take your through the process.

13. How To Turn Your Hobby Into Your Full-Time Job
Chauncea Carothers

So you have a hobby you love, and the idea of turning it into a full-time job sounds like a dream. Well, Chauncea is living that dream! And she's here to tell you how to make it happen for yourself. You can do it! 


How to Create an Online Course that Will Blow People's Minds and Make You Money! 
Alison Faulkner sponsored by Gumroad 

Not sure if you have what it takes to create an online course? Alison Faulkner of The Alison Show wants to tell you why you are SO wrong! In this workshop she will explain why creating and selling an online course can help you connect with your audience, expand your brand and make you more money. Alison will teach you how to decide on a course that's best for you, how to get started creating that course, and she will share her personal success hosting a course with Gumroad. And why she loves it so much! You will leave this class smarter, happier, and feeling more in control of your online business. Yes, prepare to have your mind blown!

Photoshop & Branding for Bloggers 
Melyssa Griffin 

Good design and great photos are essential for a stand-out website, but tackling Photoshop can be scary. In this workshop, you’ll learn tips and tutorials to help you navigate Photoshop with confidence, how to create images for blogs and Pinterest, how to create a style guide, and much more. Let's do this! NOTE: To take part in this class, attendees of this class should come with Photoshop already installed on their laptops.

Photography for Non Photographers 
Gilit Cooper 

Gilit has propelled her own business using crisp, clever, beautiful photographs. And now, she's here to break photography down to the basics, and teach you exactly what you need to know in order to get your point across in an efficient, yet stunning way. Sit down and buckle up because Gilit is ready to rock this. 

7:00 PM - Opening Party in the Grand Salon
We're going back, back, back to pre-Internet days. Pre-Internet? Remember that? No Facebook, no Instagram, no smartphones? Those days feel like a long, lost memory, but we're bringing it all back to you during with a smashing dose of technological nostalgia.


Thursday, June 11th, 2015

8 AM - 12 PM  Check-in

9:00 to 4:00 Hallway Desks - sponsored by Mailchimp

Ask A Graphic Designer
Jess Becker

Need advice on your logo? Wondering if your header looks outdated? Is your contact button in a smart place? What's a good color scheme? Is this a cool font? Get all your blog design questions answered at the nifty Ask a Designer Desk.

Ask An Accountant
Ben Sutton, CPA 

Navigating accounts and looking at your blog as a small business can be challenging. And if your blog overlaps with your personal life, figuring out what qualifies as a business expense can be a minefield. No fear. Ben is ready to answer your questions about all things financial. Stop by and ask questions you have about setting up a blog as a business, get advice on what tools are the most useful, and find out how the IRS views sponsored posts and product reviews. 

9 AM - 10:30 AM - Roundtables and Design Camps

Note: See Roundtable descriptions from Wednesday. All Roundtable topics are repeated on Thursday morning. 


Taming the To-Do List: Eliminate Procrastination, Fuel Productivity, and Find Profitability.
Whitney English, sponsored by BlueSky  

Say goodbye to being overwhelmed and exhausted, and say hello to clarity and energy using these five simple to-do list tactics that will pull you out of procrastination and into profitability. The tactics will allow you to focus on those little things that truly make life well-designed. 

Adobe Illustrator 101: Design Your Own Giveaways, Collages, and Sidebar Graphics
Alexi Bullock

In this class, you'll learn what graphic design is, what branding is, and when you should hire a graphic designer. And you'll also learn Adobe Illustrator skills, so that when it comes to making a quick design for an Instagram post, or a simple flier, you'll be empowered to create them yourself. 

Photoshoot: From Concept to Styling to Shooting to Editing to Posting
Candice Borup Stringham

Get ready to make + document a step-by-step craft, style it, light it, shoot it, edit it, and then use those photos for a complete on the spot blog post. If you want to learn how to post like a pro, then this is the class for you! 

10:30 AM - 11:00 AM - Break
Make a plan for the afternoon, connect with sponsors, or stop at a help desk. And find a light snack in the lounge.

11:00 AM - 12:00 PM - Breakout Session lll

Going from Blog to Brand 
Panelists: Rachel Faucett and Benish Shah 

How to build your personal brand with the right technology, design, and support. This class is for people who think of themselves as bloggers and are realizing they need to think bigger. It's time for bloggers to recognize that they are digital publishers and they are creating brands. 

Everything You Need to Know to Become a YouTube Star  
Panelists: Maria PelletierSarah Penna and Claire Thomas 

We all know video is a powerful medium to grow your blog and brand. But did you know that more and more marketing budgets are going to video? If you're ready to capitalize on the video wave, don't miss this panel. Come and learn the secrets to becoming a YouTube Star from women who have build some of the biggest YouTube audiences out there. 

Diversity in the Design & Lifestyle Blogging/Social Media World 
Panelists: Rachel MatosChauncea Carothers and Maritza Diaz 

Working to create a platform, website or community where a diverse population can thrive should be a priority. It benefits everyone and leads to more opportunities for creative collaboration. But how do you make your community welcoming to a diverse group of people? This will be an open discussion on challenges, building audiences, the social weight of decisions, and using your presence/influence to make positive change. 

12:00 PM - 1:00 PM  -  Lunch & Networking

1:15 PM - 2:45 PM - Workshops

Driving Traffic to Your Site: Pinterest & Facebook
Teachers: Alexandra Evjen and Peg Fitzpatrick 

In the changing landscape of Pinterest and Facebook, it can be a challenge to understand exactly how to drive traffic to your site. These experts have experienced it all and are digging deep to bring you the information you need to get the traffic you're looking for. 

The first 45 minutes of class will cover how to drive traffic from Pinterest, taught by Alexandra Evjen. The second 45 minutes of class will cover driving traffic from Facebook, taught by Peg Fitzpatrick.

Know Your Stats: Google Analytics & Social Media Metrics
Teachers: Lindsey Miller Petersen and Emily Ashby

The information is there, from who our readers are to what computer they use to what they are googling and shopping for. This workshop will walk you through the details you need to know to begin your own research at home.

The first 45 minutes of class will cover tracking and mapping your social media metrics, taught by Lindsey Miller Petersen. The second 45 minutes of class will focus on getting the most out of Google Analytics, taught by Emily Ashby.

Self Management: Productivity, Energy & Work-Life Balance 
Teachers: Monique Malcolm, Miranda Anderson, and Samantha Ettus  

These powerhouses are ready to share insights and strategies for recognizing your personal energy profiles, assessing your happiness, and managing, budgeting, and renewing your energy in order to achieve personal and professional goals while enjoying a full and healthy life!

The first 30 minutes of class will focus on hacking your productivity, taught by Monique Malcolm. The second 30 minutes of class is titled Energy is Everything, taught by Miranda Anderson. The final 30 minutes of class is on work-life balance, taught by Samantha Ettus.

2:45 PM - 3:15 PM  -  Break
This is your last class break, so be sure to make the most of it! Enjoy a rest in the lounges, and collect cards from sponsors.

3:15 PM - 4:00 PM - Workshops

Developing & Positioning Your Brand 
Teachers: Jake and Kelsey Bang 

As a blogger, identifying your brand and what you are trying to portray to your readers is just as important as creating quality content for them. In this presentation, husband-wife team, Kelsey and Jake, will explain what a brand is and how brand positioning can help give your blog focus and stand out to your readers. 

How to Set Goals for Your Business 
Teacher: Nancy Soriano   

Having a big dream is simply not enough. Learn how to set realistic goals and markers for your business that will drive success while answering the how, why, and when of business principles. 

Creative Collaboration (Versus Competition) is the Best Way to Grow a Small Business
Teacher: Cyndie Spiegel  

Cyndie Spiegel will teach you how to utilize creative collaborations through networking. Collaborations allow us to learn from each other, to stay creative, to push boundaries, and to find success in a friendship tribe. 

4:15 PM - 5:30 PM Closing Keynote

Guy Kawasaki is the chief evangelist of Canva, an online design service, and an executive fellow of the Haas School of Business at U.C. Berkeley. Previously, he was the chief evangelist of Apple and special advisor to the CEO of the Motorola business unit of Google. His many acclaimed books include The Art of the State and Enchantment. Guy has a BA from Stanford University and an MBA from UCLA, as well as an honorary doctorate from Babson College.

7:00 PM Dinner and Party
We'll be welcoming Summer with a Picnic Party! Hayneedle will be on hand to make this party fabulous, and you can expect summertime delights in the gorgeous outdoor courtyard.


Friday, June 12, 2015

9 AM - 12 PM - Conversation Lounge
Coffee and pastries before you head out, plus the last chance for meetings and conversations.

10 AM - Friday Morning Tours
Meet your group just outside the lounge.

*subject to change