1–5p
Registration
Find the Alt Summit registration and help desk in the hotel lobby near the entrance of the El Jefe room.
2–3:15p
Early Bird Session A
The Importance and Role of Mentors and Advisors as you Build your Business
How to identify what you need, how to build relationships, how to make the ask and what to "offer", and how to make the most of your advisors/mentors.
AGAVE ROOM
Story Based Analytics
How to use the data in your analytics (like Google Analytics and Instagram for Business) to create user profiles. Site owners can quit guessing and make calculated decisions to the right people with these tools!
EL JEFE ROOM
3:15–3:45p
Break
3:45–5p
Early Bird Session B
Create A Profitable (Bold) Business
10 Tools + Techniques To Turn your Creative Idea Into a REAL Business
AGAVE ROOM
Getting Published
Perfecting the Pitch and Slaying the Submission. Pointers and strategies to consider when sending submissions to blogs and magazines.
EL HEFE ROOM
7–10p
Opening Night Party!
Meet at the Saguaro Pool in cocktail attire. The theme is GLOW and we can't wait to light up your evening! Look forward to a shadow wall, photo booth, Spanish tapas for dinner and signature cocktails. Note: It gets chilly after the sun goes down, there will be poolside heaters, but you'll want a sweater or wrap too.
Late Night
Dining & Late Night Options
All-day Dining is available from 11:00a to 11:00p. Order from the menu at the Front Desk, and the food will be delivered to wherever you are (lobby, bocce court, poolside, hotel room, etc.).
The El Jefe classroom will transform into the El Jefe restaurant on Tuesday, Wednesday and Thursday night, serving dinner and drinks from 6:00p to 11:00p. The El Jefe Cantina has a custom menu and over 100 tequila labels.
Rocco's Bar will be open on Tuesday after the GLOW party from 10p-11p
6–6:50a &
7–7:50a
Poolside Yoga
Hosted by Vitamix. There are two sessions — 6:00 to 6:50, and 7:00 to 7:50. You can choose either one! After classes, enjoy a fruit & veggie packed smoothie, mixed just for you by Vitamix, in Rocco's Room.
SAGUARO POOL
7:30-9a
Breakfast
Good morning! Find breakfast served in the Palmetto room. You can eat there, or take your plate to any seating area in the hotel — or even poolside!
PALMETTO ROOM
9-10:15a
Session 1
Keynote Series
Jihan Zencirli – How I Fell in Love With My Internet Troll
Darcy Miller - Creativity 101: Everything I Need to Know About Being Creative, I Learned in Kindergarten
Bonus: Darcy will be signing books after her talk in the reception area just outside the keynote room. Come say hello and bring your book!
SAGO ROOM
Make the Old New Again
You work hard to create top notch content, only to have it cycle through the social world never to be seen or heard from again. We'll talk about how to leverage your old content in fresh ways that will give it new life.
Alexandra Evjen
Jaime Derringer
Kelly Beall
AGAVE ROOM
Essential Skills for Creating DIY Video Tutorials
An in-depth peek at the complete process of making effective online video DIY tutorials as a way to grow your brand. Applicable to any subject matter, from food to beauty & fashion, crafts and more.
EL JEFE ROOM
10:15–10:45a
Break
Fill up your coffee, connect with a sponsor, and add your card to the business card wall.
10:45a-12p
Session 2
Keynote Series
Christiane Lemieux – Serial Entrepreneurship and the Art of the Pivot
Katie Hintz Zambrano – Bringing Quality Back To Content
SAGO ROOM
Monetizing Facts & Figures - All the Numbers You've Been Dying To Hear
Bruno Bornsztein - Monetizing Facts for New Bloggers: Details about how established bloggers make money. How much they charge for ads, sponsored content, how much they pay writers, etc.
Jordan Ferney - Dolla Dolla Bills: Pulling back the Curtain. A discussion of all the ways people are monetizing Social Media from Pinterest to Facebook posts, in detail with numbers and lists.
AGAVE ROOM
Let's Get Into LIVE Video!
Snapchat, Instagram and Facebook: Learn when to go live, how long to broadcast, how to gauge success, and how to use the platforms to grow your business. Plus, tips for being natural in front of the camera.
Summer Bellessa & Brooke White
EL JEFE ROOM
Workshop: Small Business Accounting
You know you need to get your books together. For for your tax records, for budgeting, and for peace of mind. But the whole thing can feel so intimidating. What if there was an easier way? Attend this workshop to learn how simple and satisfying it can really be. Good accounting records are key to growing your business!
Taught by Meryl Manning & Carly Molton of FreshBooks, The #1 accounting software in the cloud for self-employed professionals and their teams.
ROCCO'S ROOM
12–1:30p
Picnic Lunch & Big Boss Car Rally
Near the front entrance of the Saguaro Hotel, in the parking lot, join us for a picnic lunch and shop talk with your favorite entrepreneurs. We've got a handful of the coolest small business owners around, each one hanging out at a vintage car, ready to take your questions. And yes, you can take as many photos with the rad cars as you'd like!
Big Boss Entrepreneurs:
Denai Jones of Petunia Pickle Bottom
Sarah Jones of Miss Jones Baking Co.
Jesse Engle of Link In Profile
Liz Forkin Bohannon of Sseko Designs
Samantha Ettus of The Pie Life
SAGURO PARKING LOT, NEAR THE HOTEL FRONT ENTRY
1:30-3p
Session 3
Keynote Series
Corrine Stokoe - Multiple Streams of Revenue in Blogging
LIVE Pitch Session with Alaska Airlines -
Content Creators Pitch Their Best Ideas for Sponsored Collaborations
SAGO ROOM
Social Media Strength
Keeping your social media game strong is an ongoing process. Platforms adapt, algorithms change, and that means your strategies need to change too. This panel will cover the most current info you need to know about Pinterest, Facebook Ads, and Instagram — what works, what doesn't, and what will it take to grow your following.
Tori Tait – The Power of Pinterest!
Nanette Wong – How to Step up Your Instagram & Facebook Game
AGAVE ROOM
Books! Books! Books! How to Pitch, Write, Shoot & Market Your Next Best-Seller
You've always wanted to write a book. Perhaps you even have the perfect title ready to go, and a full outline waiting on your laptop. Here's the class you need to go from idea to actual book that you can hold in your hands. It will cover from pitching to marketing, and the whole process that happens in between.
Anne Weil
Melissa Bahen
Amanda Kingloff
EL JEFE ROOM
Workshop: Girls’ Night In - Blending 101
From snacks and homemade face masks to guilt-free smoothie bowl desserts, discover the recipe for a perfect girls’ night in. This workshop is sponsored by Vitamix, and you'll get to try out the new Ascent Series and get a taste for all that you can create with these high-performance blenders. (Oh! And several lucky workshop attendees can win a Vitamix machine too!)
Taught by Nicki Sizemore
ROCCO'S ROOM
3–3:30p
Break
More coffee, plus snacks from RXBAR. This is a chance to network with sponsors, or take a minute to recharge.
3:30-5p
Session 4
Keynote Series
Alison Faulkner – How to Make Your Life the Party You Just Can't Miss!
Susan Petersen – Stories of a Start
SAGO ROOM
Sponsored Campaigns - How to Find, Pitch, and Follow Up with Brands and PR Agencies
This is a super practical, totally useful, hands-on sessions with in-class exercises. It will take you step-by-step through a no-fail process of landing sponsored campaigns that anyone can replicate. If you're serious about wanting to earn revenue from sponsored campaigns, this is a don't miss.
Jyl Johnson Pattee
Jenny Komenda
AGAVE ROOM
How to Monetize Your Content - A Get Started Guide
This class will cover content monetization for Influencers — people who work with brands (affiliates, brand ambassadors, display ads, etc.) It will also cover content monetization for Infopreneurs — people that sell information (online courses, workshops, eBooks, etc.).
EL JEFE ROOM
Workshop: Create Custom Fabric & Paint Hoop Art with Waverly Inspirations
In this class, Rachel Faucett of Handmade Charlotte and legendary crafters Amanda Kingloff and Jodi Levine, will walk you through how to create your very own custom hoop art using the Waverly Inspirations Super Premium Paints, stencils, and fabric. You'll enjoy exploring different color combinations and creating something that truly fits your style that you’ll be proud to take home hang on your wall! Sponsored by Waverly Inspirations. Seating is limited. Arrive early to secure your spot!
Taught by Rachel Faucett, Amanda Kingloff, and Jodi Levine
ROCCO'S ROOM
6:00p
An Evening in Downtown Palm Springs
Wednesday evening is open so you can enjoy exploring gorgeous Palm Springs. Enjoy an Altitude Summit exclusive ride in the Buzz Trolley to the iconic downtown area, where you can join with new friends for networking and laughs over dinner. For this event you can choose from six different restaurants offering discounts when you show your Alt Summit badge. Or, wander the streets to find something just your style!
The Buzz Trolley will run back and forth from 6:00 to 10:00 (don't miss the last ride home!).
Late Night
Dining & Late Night Options
All-day Dining is available from 11:00a to 11:00p. Order from the menu at the Front Desk, and the food will be delivered to wherever you are (lobby, bocce court, poolside, hotel room, etc.).
The El Jefe classroom will transform into the El Jefe restaurant on Tuesday, Wednesday and Thursday night, serving dinner and drinks from 6:00p to 11:00p. The El Jefe Cantina has a custom menu and over 100 tequila labels.
6–6:50a &
7–7:50a
Poolside Yoga
There are two sessions — 6:00 to 6:50, and 7:00 to 7:50. You can choose either one!
SAGUARO POOL
7:30-9a
Breakfast
Good morning! Find breakfast served in the Palmetto room. You can eat there, or take your plate to any seating area in the hotel — or even poolside!
PALMETTO ROOM
9-10:15a
Session 5
Keynote Series
John & Sherry Petersik of Young House Love - How Blogging Has Changed (And How We've Changed With It)
SAGO ROOM
Roundtables
Short presentations and small group discussions. You can hop from table to table, or go in-depth on a favorite topic.
1. Take Your Blog & Business to the Next Level with a Vision & Mission Statement
Robin Catalano
2. How to Leverage an Online Business into a Brick and Mortar Shop
Meri Cherry
3. 3 free SEO tools: Best Practices for using Google Keyword Planner, Google Analytics, and Yoast SEO
Jamie Dorobek Smith
4. You Don’t Have To Quit Your Day Job: The Magic of Intrapreneurship
Mallory Whitfield
5. Crafting a Superior About Page
Diana Keller
6. Creating a Support Network is Critical to Success in Your Business
Adrienne Robideaux & Davon Hatchett Robinson
7. How to Build a Sponsorship Program from the Ground Up
Maddie Eisenhart
8. Easy Visibility: 5 Techniques to Get Noticed on a Shoestring Budget
Ashley Crouch
9. Going Mobile: Everything you Need to Know to Make Your Blog Mobile Friendly (or what to tell your developer)
Elisabeth McKnight
10. Business Sustainability: How Do You Build a Business with Longevity? One that stays true, relevant and expansive in a rapidly changing marketplace
Marisa Cummings
11. Let's Talk Revenue Streams & Different Ways to Make Money as a Creative. Because it Rocks to Make Money Doing What You Love
Natashia McLean
12. How To Develop a Big Instagram Following, And How to Take Advantage of It Once It's Grown
Cori Spieker
13. From Casual to Calculated: Find Your Social Media Raison d’Être
Anna Macfarlane
AGAVE ROOM
#LearnAllTheTubes - Get In on the YouTube Action!
In this class you'll learn simplified processes, best practices, how to promote and optimize your videos, and how to monetize. This course is packed full of so much information, no one will walk away hungry.
EL JEFE ROOM
Workshop: Photo Editing
From downloading and uploading, to photo storage and photo sharing, to the latest photo editing tools, Megan Tsang will take your through her photo editing process, giving you hands-on tips and tricks for making your photos look their best. Attendees should bring their laptop to class with Adobe Lightroom already installed (you can get a free trial if you need to).
Taught by Megan Tsang
ROCCO'S ROOM
10:15–10:45a
Break
Coffee, networking, a chance to collect your thoughts or jot down some notes.
10:45a–12p
Session 6
Roundtables
Short presentations and small group discussions. You can hop from table to table, or go in-depth on a favorite topic.
1. It Takes a Village: Building Community That Blurs the Line between Online and IRL
Amanda Gentis
2. How to Tap Into Your Authentic Creative Self and Overcome Creative Blocks
Jeanetta Gonzales
3. Media Kits: A Breakdown of the Basics for Bloggers, Vloggers, and Creative Entrepreneurs
Erin Baynham
4. Creating an Effective Personal Culture: Identify your existing culture, evaluating it, and if needed, creating an intentional culture that will be more in alignment with your vision, values and goals
Ekene Onu
5. Monetization: How to Turn Your Content into Digital Products
Jadah Sellner
6. Creating a Curated Instagram Feed with Tips for Maintaining Brand Consistentcy, Photo Editing, and Scheduling Posts
Samantha Stewart
7. Facebook Strategies for Growth: This Info is Targeted Specifically to Those Pages with 50,000 Likes or Less
Jennifer Priest
8. iPhone Photography for Bloggers: Including the exact setup you need to get the perfect amount of lighting for your photos, and the step-by-step process for editing photos using just 2 simple iPhone apps
Chaitra Radhakrishna
9. The Pros & Cons of Contributing for Other Sites While Maintaining Your Own Blog
Laurel Stavros
10. How To Pitch a Successful Product Partnerships to Brands
Elizabeth Fein
11. Get It Done Right Now Goal Session
Sarah Roberts
12. Finding Work When Offers Aren't Falling in Your Lap
Natasha Martin
13. When Life Falls Apart: How to Get Strategic and Attain Goals No Matter What
Ellen Foord
14. Let's talk all things YouTube: Effective Video Titles, Description Box Content, Licensing, Copyright rules, how to rake in views and build a video based brand in no time!
Chauncea Carothers
AGAVE ROOM
How Successful Collaborations Can Grow Your Business
The founder of Solly Baby wraps will take your through some of the company’s wildly successful collaborations with brands and content creators like Oh Joy!, Amanda Jane Jones, Rachel Pally, Every Mother Counts, and Baby Boy Bakery. Collaborations help keep momentum in your business, drive sales, and get press. You’ll learn insights on how to have successful collaborations with other businesses, designers, and influencers; how to make them not just profitable, but exponentially better in every way to make a lasting impact on your own brand.
EL JEFE ROOM
Working at Home While Parenting at Home
A presentation and small group discussion. Working at home as a parent can be such a tricky thing. Seeking a balance is a nonstop effort. In this class, the focus will be on how to fuse home and work life, and when to keep them separate. Space is limited.
YOGA ROOM
Workshop: Tablescaping & Styling
A super fun hands-on workshop where you can see and learn the art of tablescaping. Arranging props and details so that the eye goes exactly where you want it to is an art, and art that every social media content creator needs to master.
ROCCO'S ROOM
12–1:30p
Lunch
Meet in the parking lot near the front entrance of the Saguaro for another picnic. Extra fun: The Home Depot Nugget and the Munchkin Milk Truck will also be on hand!
1:30–3p
Session 7
Keynote Series
An interview with Meg Keene
What Would You Do If You Knew You Couldn't Fail?
An interview with Luvvie Ajayi
Luvvie is fresh off her sold-out, nationwide book tour, for her New York Times bestselling first book: I'm Judging You. Now's your chance to hear her in a fresh interview all about who and what this pop culture expert, and Oprah favorite, is judging now. Get ready to practice your side eye. Bonus: Luvvie will be signing books after her talk (bring your copy or buy one on site).
SAGO ROOM
Roundtables
Short presentations and small group discussions. You can hop from table to table, or go in-depth on a favorite topic. This third session of roundtables also includes Ask an Expert Tables. Instead of help-desks, at this year's conference, one-on-one help will be available at the Ask an Expert Tables.
1. Ask An Expert: Blogging Advice - Successful veteran blogger, Liz, is ready to take your questions. How often should I blog? How do I figure out a good niche? What should I pay a photographer? How big do I need to be before I can get sponsors?
Liz Stanley
2. Ask An Expert: Site Design - Need graphic design advice? Talk to Heidi. Is your logo too big on the page? Is your site hard to navigate? Are the colors okay? Get answers here.
Heidi Yarger
3. Ask An Expert: Event Planning - You're planning an event and you have questions. How much food to order? What details make a party memorable? What if no one RSVPs? How do you find a good venue? Emmily can help.
Emmily Jones
4. Ask An Expert: Business and Legal Matters in Creative Entrepreneurship. Amanda, a lawyer and long-time Alt Veteran, wants to help you with your business and legal questions.
Amanda Schreyer
5. Ask An Expert: Mini Brand Audits & Advice. Bloggers will have the opportunity to sit down with Olivia and have a mini blog audit and brand makeover. And she'll equip you with tools and resources in a "Virtual Makeup Bag" that you can utilize when they get home.
Olivia Omega
6. Ask an Expert: WordPress - Megan, an official WordPress Happiness Engineer, is ready to talk with you. She can cover topics like - How to Make the Easy Switch to WordPress, Popular Themes You Can Install Quickly, and Recommendations for the Essential Plugins to keep your site running smoothly. Or really, any WordPress questions you might have.
Megan Albritton
7. The Importance and Benefits of Collaboration
Chatoya Antwine
8. How to Make Money Outside of Sponsored Blog Posts
Jeran McConnel
9. Online Burnout & The Art of Reinvention: Why It's So Important to Keep Yourself Interested and Creatively Challenged
Monica Lee
10. Fatal Flaws & Weaknesses - 10 strategies That Will Embrace Your Vulnerability and Direct You Toward Success
Reachel Bagley
11. The Art of Negotiation: Advice on How to Get Fair Rates for Sponsored Content
Janssen Bradshaw & Miranda Anderson
12. Managing a team! This will cover essential learnings, mistakes to avoid, best practices for hiring, and how to oversee contributors and employees.
Angela Tafoya
13. The Art of Making Viral Videos
Ana Dziengel
14. The Power of Reviews and Testimonials: Why Businesses Should Actively, and Constantly, Be Soliciting Reviews and Testimonials
Bethel Nathan
AGAVE ROOM
Why (And How) To Podcast
Learn how podcasting can help you reach an existing audience in a new way, help you expand your brand and authority, and lead to new opportunities. This panel will cover both the how-to nuts and bolts of getting started as well as the "whys."
Autumn Witt Boyd
Meagan Francis
Bryn Huntpalmer
EL JEFE ROOM
Workshop: Modeling
Bloggers, Instagrammers, Content Creators, and Small Business Entreprenurs have to where many hats at once. And sometimes that includes literally wearing a hat, in front of a camera. If you're using social media, you probably have to model from time to time. Modeling is a skill. In this class, learn how to look & feel comfortable in front of the camera. Good modeling breathes life into your lifestyle photos!
ROCCO'S ROOM
3–3:30p
Break
Coffee and churros! Also: Sponsors say goodbye and take down their booths at 5:00p, so now's a great time to go make those last connections.
3:30–5p
Closing Keynote
We are over the moon excited that world famous designer, Todd Oldham, will be the Closing Keynote of the conference. Throughout his illustrious career, Todd has infused his love of patterns, textiles, form, and personality into each of his projects. Todd is known for putting on elaborate fashion shows, being named Old Navy's top designer, creating his own versatile floor coverings, starring as a judge on Bravo’s Top Design, and reinvigorating the DIY scene at Target with his fantastic Hand Made Modern collection.
Todd Oldham, interviewed by Jodi Levine
SAGUARO POOL
7–10p
Epic Task Party
Dress in comfortable clothes (yoga pants, jeans, t-shirts) for this new interactive experience. This is a don't miss! We predict it will be the best party Alt Summit has ever thrown!! Catch the bus at 6:45 in the Saguaro parking lot, or grab a ride with a friend. The party takes place at The Pavilion down the street from the hotel. Dinner will be served.
Bonus: Awesome photo prints by get.blog — tag your photos with #getdotblog between 7:00p and 10:00p and they will be automatically printed. You can pick them up right at the party!
Late Night
Dining & Late Night Options
All-day Dining is available from 11:00a to 11:00p. Order from the menu at the Front Desk, and the food will be delivered to wherever you are (lobby, bocce court, poolside, hotel room, etc.).
The El Jefe classroom will transform into the El Jefe restaurant on Tuesday, Wednesday and Thursday night, serving dinner and drinks from 6:00p to 11:00p.
8–9a
Yoga
Note: Only one session this morning, and instead of poolside, it will take place in the Yoga Room.
YOGA ROOM
9-10a
Breakfast
Grab a quick bite to eat before you head to the airport or take a local tour.
PALMETTO ROOM
9a
Tours
Our tour hosts have come up with a list of quintessential Palm Springs experiences.
Sign-ups will happen at the conference on Thursday at the Alt Summit registration/help desk. Tours will meet in the hotel lobby at 9:00am.
Palm Springs Modern Tours with Robert Imber
See hidden masterpieces, hear the stories about who lived where, and learn about the talented architects, designers and builders who contributed to the city's modernist legacy. You’ll have the chance to hop off the bus and take pictures of some of the most iconic homes in Palm Springs, such as the Kaufman Home where the famous Slim Aarons image “Poolside Gossip” was taken, the Elvis Presley Honeymoon home and the Dinah Shore Estate (now owned by Leonardo DiCaprio). Sponsored by the Palm Springs Bureau of Tourism. Oh! And this tour has awesome gift bags too!
Instagram Photo Tour with Andrea Ament
Visit the most Instagram worthy spots in Palm Springs including gorgeous doors, mid century modern architecture, cacti, and palm trees, of course. Sponsored by Mixbook.
Foodie Tour with Caroline Drake
Hit the downtown area to experience the unique taste of Palm Springs. Walk the streets, enjoy coffee/hot cocoa, brunch, and dessert to complete your week at Alt.
Mid-Century Shopping Tour with Megan Bailey
Take a little bit of Palm Springs home with you as you hit local shops, boutiques, and hot spots.
Shop ‘Til You Drop Tour with Bethany Everett
You might need an extra suitcase after visiting these fantastic outlet stores!
Headshots with Becky Kimball
Stick around the Saguaro for professional headshots and Instagram tips from a pro.
Rest and Restore with Asia Rau
Start with yoga at the hotel, grab a bite to eat at a local restaurant, and then put your feet up and enjoy a pedicure with friends.
Dinos and Donut Tour with Kat Molesworth and Nikki McWilliams
A mini road trip out to the iconic Palm Springs Dinosaurs for Instagram hijinks. We'll bring a tray of donuts for snacks and snaps before heading back to Palm Springs for a brunch date.