What's in Your Bag with Lorissa's Kitchen

We loved having Lorissa's Kitchen at Alt in January and not just because they were handing out tasty treats and spoiling us with beautiful bags. Everyone from Lorissa's Kitchen was energetic and so much fun to hang out with. Join us tomorrow March 2nd at 9 AM PST/12 PM EST for an hour-long chat on Twitter all about what you keep in your bag. To kick things off Lorissa's Kitchen wrote this guest post to share what they love to keep in their bag. 

Read More

Brand Collaborations 101 with Collectively

If you don't know about the amazing community that is Collectively, you should hop on over to their site and get to know them! They work with a network of bloggers to create the best brand collaborations over all platforms. 

Join the Alt community + Collectively (@CollectivelyInc) on Twitter Wednesday morning (tomorrow), February 24th at 9 AM PST/12 PM EST for an hour-long chat all about brand collaborations. We would love to have each of you there, to hear what has and has not worked for you! Better yet, they are giving away a $100 gift card to Frambrdige eligible to anyone who participates using both @Altsummit @Collectively and #AltChat. 

Read More

Blogging On The Go with PicsArt

PicsArt is here to give us five of their best tips to answer all our questions! Best yet, join the Alt community + PicsArt (@picsartstudio) on Twitter Wednesday morning (tomorrow), February 17th at 9 AM PST/12 PM EST for an hour-long chat all about mobile blogging. We would love to have each of you there, to hear your live thoughts and options on the subject! 

5 Tips For Blogging During Travel

As bloggers, we rarely get a break from social media. In fact, when we’re traveling, that’s often when we have the most content, and when our readers are most engaged. For them, it’s a chance to travel around the world with us with just their phone. On the other hand, the last thing we want to do is spend all our time working while we’re on vacation. Check out these 5 tips to help you blog efficiently during travel, whether or not you have a laptop!

Read More

Fostering New Relationships from a Conference

Relationships are one of the best perks of participating in a conference, right alongside the information gained. And the most crucial thing you need to do post-conference is to begin building the relationships you started while you were there.

Don’t miss out on opportunities to build better relationships just because you didn’t put in a little effort to follow up. Eight tips to ensure your follow up nets results.

Read More

Where to Find Color Inspiration in 2015

Whether you are a do-it-yourselfer or a home designer, finding inspiration can be one of the most important, yet most challenging tasks in your day-to-day life.

The Altitude Design Summit provides the perfect opportunity to cultivate new ideas and inspiration, especially with color. Color can greatly impact our moods. Here are five places to go for color inspiration.

Read More

5 Tips for Creating a Memorable Blog

Often we hit “publish” on our next post without thinking how it contributes to our site as a whole. But, does it support our brand? Is it original or one influenced by what others are doing?

Growing your readership requires planning. Readers want to know they can trust you to consistently deliver strong, original ideas. The secret to accomplishing this? Follow these five tips.

Read More

Getting Smart with Facebook

By: Laura Trevey Photo by: Brooke Dennis for Alt Summit

Are you turned off by the decline of Facebook’s organic reach? I know I am. However, Facebook is still worth it.

It is no surprise that Facebook has changed the way people see your content. With the recent algorithm change by Facebook, each post on my brand page is reaching a small percentage of total fans. Is this a problem? Yes. But, does that mean you abandon your brand Facebook page altogether? No.

Here are five ways to make Facebook work for you.  

Pay only for the clicks you want and need. It is clear that Facebook wants me to pay for reach. That is okay. I do my homework, and pay for the clicks I really want and need.

Reach the specific audience you are targeting. Using Facebook ads, I am able to reach the specific audience I am targeting. When I create a Facebook ad campaign, I am able to choose which type of engagement I want. Sometimes I want clicks through to a particular website. Other times, I want to promote community and receive post and page likes. I like that Facebook gives me so many options. I narrow and define my audience for each FB campaign by selecting a specific age range, location, language, etc.

Post only what is on brand and of interest to your audience on your brand page. The algorithm change has forced me to be smarter about what I post to my brand page. I think about each image, relevant link and appropriate hashtags.

Review your Facebook insights and use them to find the best days and times to expand your reach. I look at my Facebook insights to see which posts are popular with my fans. Then, I try to give them more of what they want. I also look at posting times. By checking my insights, I can tell what time of day is better to post with my audience. I vary the timing of my posts, and see what works best.

Really get to know your audience. The better I know my audience, the more successful I am with engaging with them. I get in the conversation, I ask questions, and I always answer back.

Being a Guest Blogger for Your Favorite Brand

By: The Honest Company Top Photo by Brooke Dennis for Alt Summit

At The Honest Company, we get numerous inquiries about guest blogging for Honestly. We really appreciate working with contributors that stand out from the crowd because it keeps content fresh and allows us to build relationships with bloggers. So, how do you write for a business? Based on our experience, here are five steps you can take on the successful road to being a guest blogger for your favorite brand.

Do your research.  While customers and fans make the best brand ambassadors, knowing the company’s products is only part of the equation. Before crafting your pitch, familiarize yourself with the company’s mission and voice. Subscribe to its blog or actively read posts for a few days to get a feel for the variety and style of content published. Then, craft your pitch with this in mind.

At The Honest Company, we look for guest contributions that align with our goals of providing readers with useable information regarding healthy, natural, and stylish living — and showcases the blogger’s talents. It’s especially impressive when a blogger boldly suggests an idea she thinks is missing in our editorial lineup that would round out the reader experience.

Find the right person to pitch. Visit the company’s blog, look for the “Contact Us” page, and reach out to the e-mail address provided there. If the company doesn’t provide a blog-specific contact, look for the e-mail address of the in-house PR manager. Finally, if those roads lead to nowhere, reach out via the brand’s general media inquiries channel. Your pitch will find its way into the right hands.

Before hitting send, make sure your e-mail also introduces your blog and social media channels, includes links to a few sample posts (provide one that is similar in scope to your pitch), and a media kit.  And don’t forget to personalize it! Content managers receive numerous inquiries each day, so this is an easy way to stand out from the crowd of boilerplate messages.

When you get a “yes.” They love your idea. Now what do you do? If the company doesn’t automatically share this information with you, send a follow-up note asking about:

  • Editorial and style guidelines
  • Word count
  • Creative asset formatting (e.g., minimum pixel width)
  • Deadline(s)

Armed with this general information, you can focus your attention on what really matters — delivering a polished post that requires little to no editing. It’s really appreciated when a contributor hyperlinks where appropriate throughout her post. For example, if you cite a study or adapt a recipe, link to it so the content manager doesn’t have to search for the source. Provide original photography or artwork to accompany the post. And include any links to your blog and social media channels, so the company can tag you in promotion of your post.

“No” sometimes means “not right now.” At Honest, we finalize our editorial calendar a few months in advance. So, we often have to pass on a pitch because the timing isn’t right. In this case, it never hurts to ask the content manager for insight regarding the upcoming themes slated and pitch a holiday post as early as September.

Photo by: Justin Hackworth for Alt Summit

Join Us for Alt Chat Wednesday: Building an Online Community

Growing and nurturing a thriving online community takes work. Join the Alt community and The Honest Company this Wednesday morning at 9 AM PT/12 PM ET for an hour-long chat about community. Honest will be giving one lucky participant a Family Essentials Bundle. Simply follow along by searching for the #AltChat hashtag on your favorite Twitter client. Participate by answering questions posed by @AltSummit and including both the #AltChat and #HonestatAlt hashtags.

Want to win a Family Essentials Bundle from Honest? Here are the details:

  1. Join the #AltChat on August 6 from 9 - 10 AM PDT, if you can.
  2. Every tweet using the hashtags #AltChat and #HonestatAlt will be entered to win the bundle. You can tweet once or tweet 17 times, each is another chance to win.
  3. Tweet all day! All tweets related to and using the hashtags #AltChat #HonestatAlt will be entered to win from 9 AM - 5 PM PDT. You must use both hashtags.
  4. One winner will be randomly selected and announced on Twitter Wednesday night before midnight PDT. The winner will also be listed here. 

This post was sponsored by The Honest Company.