Alt Winter 2016 Sponsors, Part 3

This is the third of three blog posts introducing you to the companies who will be at Alt Winter 2016. Ticket holders to Alt can use this information to get a head start on deciding who you want to connect with in SLC. For those who can't make it to the winter conference, feel free to connect with these brands through social platforms. They welcome the conversation!

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Alt Winter 2016 Sponsors, Part 1

Hooray! It’s sponsor time! Grab your pen, because this is the first of three blog posts where you will hear all about the sponsors you'll meet at Alt Summit, and we know you are going to want to take notes.

Of course, the Alt Community is big and wonderful and goes way beyond the group of people attending Alt Winter. So we are sharing this information with the full Alt Community - some of these brands may be a great fit for you and your site, whether you have a ticket to Alt Winter or not. And these sponsors definitely want to connect with the whole community. Yes, you and you and you and even you!

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Meet Our Alt Summer 2015 Sponsors, Part 1

Hooray! It's sponsor time! Grab your pen because this is the first of two newsletters where you'll hear all about the sponsors you'll meet at Alt Summit. Of course, the Alt Community is big and wonderful and goes way beyond the group of people attending Alt Summer. So we're sharing this information with the full Alt Community - some of these brands may be a great fit for you and your site, whether you have a ticket to Alt Summer or not. And, these sponsors definitely want to connect with the whole community. Yes, you and you and you and even you!

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When Collaborating Up, Make Your Offer Attractive

Collaborating “up” or collaborating with a much larger brand or more influential social media influencer than your brand, is attractive for obvious reasons. Their larger audience offers you great exposure and their partnership also lends credibility to your brand.

But if you’re hoping to work with someone with a wider reach than your own, you have to bring a lot to the table, including your most creative thinking. A couple of tips for making your offer attractive to a prospective collaborator.

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Alt Winter 2015 Mini Parties, Part 1

One of the highlights of Alt Winter are the closing night mini parties. For three hours, rooms are transformed and guests are transported to other times and places. Here's a taste of three of our Friday night mini parties from this year's Alt Summit. (Six more highlighted next week!) We were so thrilled with the level of sophistication and FUN that they brought to the evening.

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Meet Our Alt Winter 2015 Sponsors, Part 1

At Alt, we work hard to bring only the best brands to our events. Each company is considered based on how the brand wants to help, collaborate with, or partner with bloggers. And many brands are turned away if they're simply not the right fit or not really looking to work with our attendees. All that is to say, we have terrific sponsors for Alt Summit Winter, and they really do want to collaborate with you. 

Are you ready to meet the first third of our sponsors? Let's do this! 

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Attending Conferences 101: Connecting with Alt Summit Winter 2015 Sponsors

In less than 80 days many of us will be gathering in Salt Lake City for Alt Summit Winter 2015. Yet, successful connections with sponsors actually begin before we arrive.

How we engage with event sponsors prior to touchdown sets the stage for successful relationships. Take these five steps beginning today to ensure you shine, and join us for #AltChat on Twitter today November 5th at 9AM PT/12PM ET to get to know Kirkland's, one of our Alt Summit Winter sponsors.

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Alt Summit Summer Meet Our Sponsors

Photo by: Justin Hackworth for Alt Summit

As we organize and plan each conference, our attendees are at the forefront of our mind. That is why we team with sponsors that we know you'll be excited to collaborate with. And they're just as excited to work with you! 

To help you as you plan your schedule for Alt Summer, yesterday, we introduced you to six of our sponsors, and today, we're happy to introduce you to six more.

We can't wait to see how you connect and collaborate! 

Photo by: Brooke Dennis for Alt Summit

Bing

As strong supporters of the creative community, Bing is designed to help you best accomplish your goals — from the everyday to the extraordinary. With a mission to empower people with knowledge, Bing moves beyond the search box to power intelligent experiences across a range of devices. Plus, Bing is the only search engine that offers you Rewards simply for searching, on your laptop, tablet or mobile phone. They're finding creative ways to work with bloggers daily and would love to see what you dream up! 

Photo by: Justin Hackworth for Alt Summit

MailChimp

The MailChimp team loves what they do and they love meeting people who love what they do too. That's you! If you currently use, are looking for ways to improve, or are working to implement regular newsletters as part of your business, they are the people you want to talk to. Trust us, we're big fans. 

Pincushion

Pincushion began out of a need to share creative talents with others, and they continue to search out new ideas for inspirational sewing, yarn, and needlework projects. Sound right up your alley? Connect and generate original and imaginative content together. 

Photo by: Justin Hackworth for Alt Summit

Flipboard

If you're a bit tired of having 100 tabs open, you may want to learn more about Flipboard. It's the single place to discover, collect and share the news you care about. Add your favorite social networks, publications and blogs to stay connected to the topics and people closest to you — all in the most visually appealing way possible. It's quite the amazing app and we know you'll love it. 

Majestic Media

None of us would turn down an opportunity to connect with some of the biggest names in the lifestyle industries. Majestic Media is a full-service agency that specializes in helping brands connect with bloggers to form partnerships that benefit both. Sounds like the kind of people we want on our team. 

Munchkin

With more than 300 different innovative products, Munchkin has a clever solution for almost any parenting dilemma. Whether it is a feeder that safely introduces your baby to fresh food, or a bath ducky that warns if the water is too hot, Munchkin knows it’s the little things® in a parent’s life that often make the biggest difference.

Twitter: @Munchkin_Inc Instagram: @Munchkininc Pinterest: @Munchkin

The Do’s and Don’ts of Making Your Blog Irresistible to Brands

By: Cynthia Zamaria  Photo by: Ciera Design

During my working hours, I’m a marketer agency in Toronto. Part of my role is helping clients identify people like you who they can collaborate with. So I have an interesting perspective when it comes to matchmaking bloggers and brands.

As a blogger, I know we all do this for various reasons – to create, to connect, to make money. Indeed, studies indicate that a large majority of bloggers are looking to gain some form of compensation from their labor of love. This is a good thing because increasingly companies are ready to pay you for your efforts.

So when brands look at all the talented bloggers out there, what sets you apart? With the benefit of sitting at the table where we evaluate bloggers on behalf of some pretty cool brands, here are some do’s and don’ts to keep in mind if you want to stand out.

• Do focus on driving traffic to your site. Brands look for bloggers with good influence and high unique monthly visitors.

• Do work on your social networks. Companies want to know you have extensive reach and are engaged on other social platforms outside of your blog like Pinterest, Twitter, Facebook and Instagram.

• Do spend time designing a professional-looking site with lots of beautiful visuals.

• Do amplify the reach of the content on your blog by pushing it out on other platforms like Twitter and Facebook.

• Do guest blog on blogger networks to increase your exposure.

• Do be an active blogger. Post regularly. Answer comments. Link to other blogs. Participate in conferences.

• Do enter blogger contests or submit your blog for awards so you can get additional credentials.

• Do be true to yourself. Brands want to work with you because you have a point-of-view and are happy to share it.

• Be transparent. Ethics are as important to brands as they are to you. Be clear about the companies you are working with so your readers know.

• Do establish a social voice. Think about your personality, tone and style of writing. Deliver it consistently.

• Do follow, comment and engage with the brands you are interested in. If you love a particular product or company, become a fan and be a part of the conversation.

• Don’t try to be all things to all people. Keep your interests focused as brands are often looking for expertise in specific topics like food, home, family.

• Don’t get stuck in your ways. Continue to evolve your blog so it looks fresh and current.

• Don’t expect to get paid for everything you do. Not all brands are willing to offer compensation for your input but they may offer other benefits like product or exposure through their network.

• Don’t sell your soul. If you promote every brand that comes your way, your authenticity will be diminished in the eyes of a potential sponsor.