Alt Winter 2015 Recaps Part Four

Whether or not a conference will impact a business in the short term or the long term depends on your homework. The work done before you leave for the conference. And the work done when you return from the conference. Today's round up of recaps offers a trio of practical how to's covering networking, the art of introduction, and sustaining your momentum.

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Throwing a Stunning Event

By: Sara Urquhart of Alt Summit Top Photo by: Justin Hackworth for Alt Summit

Alt is made up of events within events within events. I am often asked about how to throw memorable events. This series will talk about specific events at Alt, letting you know how and why behind-the-scene decisions were made that move us toward great functions.

Photo by: Justin Hackworth for Alt Summit

The challenge for the Garden Party held at Alt Summer was to create excitement and an energy that could be felt both by guests and by those viewing photos of the event live on social media and after the event in our Flickr gallery. To do this, we needed to excite but not overwhelm the senses.

Photo by: Justin Hackworth for Alt Summit

Kasi Miller of Kasi Miller Designs and I work on many of the Alt parties together. Kasi and I brainstormed ideas and then we worked to execute the details of this event.

Photo by: Justin Hackworth for Alt Summit

Pops of Color

An important sense for The Garden Party was sight. We wanted to create an environment that worked in person and translated well to photographs.

Photo by: Justin Hackworth for Alt Summit

To accomplish this, I started with color, specifically three bright, vibrant, fun summer colors: Orange, Blue, and Yellow. These colors, used throughout the party, created a unified space and appeared in the décor, the activities and even the food. The colored balloons on the tables created a ceiling for the space, giving the eye a path for traveling up to admire the architecture of the Grand America but then right back down into the party.

Photos by Justin Hackworth for Alt Summit

Abundance of Details

When guests are headed to a party there are some things they expect (like food, drink, activities, etc.) We provide all the expected items and then we work to layer on a variety of extra details that we hope make the guests smile.

Photos by: Justin Hackworth for Alt Summit

Staying with three colors we added flowers designed by Soil and Stem to the tables. We shared candy, in coordinating colors provided by Maison Confiserie et Boutique. And we provided summer activities like yellow bikes and croquet sets. We also made sure the two patches of grass were unobstructed so people could kick off their shoes to feel summer between their toes.

Photo by: Brooke Dennis for Alt Summit

To heighten the sense of a welcoming space, we hung colored streamers from all the trees around the edges of the courtyard. These streamers created a sense of entering a special event, leaving the hustle and bustle of your every day life behind. The ribbons also defined the space and encouraged guests to congregate within the line of trees rather than on the outside edges of the space.

Photo by: Justin Hackworth for Alt Summit

Activities that Get Guests Mingling

At these events mingling is important for both introverts and extroverts to have fun. For The Garden Party, the way we did this was to include activities that reminded guests of childhood summers and would encourage laughter.

Photo by: Justin Hackworth for Alt Summit

We provided bicycles with baskets sent by our friends at Hayneedle full of flowers so that guests could ride and relive childhood memories.

Photo by: Brooke Dennis for Alt Summit

On one of the areas of grass, we invited guests to play croquet also provided by Hayneedle. Croquet encouraged guests to mingle and took the pressure off of having to find something to say.

Photos by: Brooke Dennis for Alt Summit

Places for Capturing Memories

Once guests are comfortable, we wanted to provide spaces for recording the moment: photographs that online friends could look back on and remember real life connections and for new friends to build future online relationships upon.

We had two areas for photos. TinyPrints designed and captured group shots throughout the party. Attendees chose from clever summer props that helped them style a personal picture. The second photo area featured mopeds that allowed guests to relax and have fun recording their memories, because what screams summer more than the freedom of mopeds?

Photos by: Brooke Dennis for Alt Summit

When you are planning your own event make sure to think through what will help your event feel unified, we used color to do that at the The Garden Party. Remember to layer your event with unexpected surprises like we did with the flowers, the bikes and the candy. Finally, providing clever spaces where people can capture their night so the feeling can be revisited may be important at your event. It is these kinds of details that make any party or event feel special.

Alt Summit Summer Recaps Part Seven

By: Eden Hensley Photos By: Justin Hackworth for Alt Summit

It is a month and a half since our first Alt Summer and the recaps keep coming! 

Did you miss our summer event? Watch the videos of our two keynote speakers, Joy Cho of Oh Joy! Studios and Martha Stewart, to get inspired. 

Get the Latest Alt News

Have you signed up for our newsletter? Typically published every other week, it is one newsletter that you will not want to miss. All breaking news appears there first. In our last newsletter, we mentioned Alt Summit Winter.

To sign up for our newsletter, go to the Alt Summit home page (, scroll down until you see Connect with Us. Enter your email address and click Submit.

Once you start receiving the newsletter be sure to read carefully. We pack a lot of information into our communications and it is easy to miss upcoming deadlines.

Alt for Everyone May 2014 Recaps

By: Eden Hensley Top Photo by: Brooke Dennis for Alt Summit

Last week registration for our fourth Alt for Everyone opened. Alt for Everyone is our completely online conference that you can attend from the comfort of your own home while you learn new skills, get inspired and connect with fellow attendees. Throughout the event, you can interact with speakers during their sessions via live Q&A. You are also able to connect with attendees before and after the conference in a private Facebook group, during sessions via chat, and in a virtual meet and greet. 

Curious what past attendees have thought of the conference? Here are some recaps:

Bottom Photo by: Justin Hackworth for Alt Summit

If you are thinking about attending Alt for Everyone, get your tickets now! Popular sessions, such as Pinterest Strategies from Rachel Faucett of Handmade Charlotte, and Analytics 101 from Monique Malcolm of AntiSparkle, fill up quickly. Check out the entire schedule here.

Alt Summit Summer Keynote Speeches Available Online

By: Eden Hensley Photos by: Brooke Dennis for Alt Summit

Did you miss Alt Summit Summer this past June? Or just need a little boost of inspiration to get you through your seemingly never ending to do list? Either way we have just what you need: the inspiring keynotes from Joy Cho of Oh Joy! Studios, sponsored by Sherwin-Williams, and Martha Stewart, sponsored by Bing.

  • Watch Joy as she talks about her creative journey. 
  • Watch Martha as she shares her road from start up to major brand.

Over the past month, we have rounded up recaps from Alt Summit Summer, covering the business cards, the sessions, the fashion, and more. Miss one? Here you go!

Alt Summit Summer Recaps Part Six

By: Eden Hensley Top Photo by: Justin Hackworth for Alt Summit

Shortly after registering for Alt Summit and thinking about business cards, attendees turn their attention to what they will wear. There are at least five outfits to consider: one for meeting sponsors over dinner; two for sitting in sessions and networking over lunches; and two for the parties. Depending on how you are arriving in Salt Lake City, your wardrobe selection may be constrained by whether or not you chose to check a bag (or bags) with your airline or fit everything inside one carry on bag.

Many attendees shop their existing wardrobe, while others use the event as a reason to make or purchase something new. 

Bottom Photo by: Brooke Dennis for Alt Summit

The most important advice to take when it comes to dressing for Alt Summit is this: Be yourself. Alt Summit is an opportunity to show your best self and the easiest way to do that is to simply be who you are. If you are comfortable, you will be able to focus on your goals -- the reasons you decided to attend Alt. 

Alt Summit Summer Recaps Part Five

By: Eden Hensley Photos by: Brooke Dennis for Alt Summit

No matter how you plan your conference experience, you are going to miss something. During a breakout session, there may be multiple panels you want to attend, or you may be speaking. Many of our speakers from Alt Summit Summer have shared insights and notes from their sessions.

If you spoke at Alt Summit Summer and have shared your presentation or notes, be sure to use the hashtag #AltSummit and tag us @AltSummit. We will pin your recap to our Alt SLC June 2014 board on Pinterest and will include in a future round up or post.

The Art of Exchanging Business Cards

By: Eden Hensley Photos by: Justin Hackworth for Alt Summit

Business cards shared by creatives are an art form. Because so much thought and energy goes into these creations, we like to give attendees to our conferences the opportunity to show them off. This year DENY Designs provided magnetic boards for us to display our business cards. 

In previous recaps, we featured business card round ups from Tan of Squirrelly Minds, Courtney of Courtney Khail Watercolors, and Ciera of Ciera Design. Here we share some of the business cards attendees created for our Alt Summit Summer conference as well as business cards round ups from our Alt Summit Winter conference.

The Business Cards of Alt Summit Summer 2014

The Business Cards of Alt Summit Winter 2014

About Those Boards

Attendees at both our Alt Summit Winter and Alt Summit Summer conferences shared their cards on magnetic boards created by DENY Designs. DENY is a modern, think-outside-the-box home furnishings company based in Denver, Colorado. They empower customers to transform dull everyday household accessories into fun and original statement pieces by adding a personal image or selecting artwork from the DENY Art Gallery. With each purchase from the Gallery, their team of talented artists donate part of the proceeds, enabling DENY to support art communities all over the world while also spreading the creative love!

Alt Summit Summer Recaps Part Four

By Eden Hensley Photo By: Brooke Dennis for Alt Summit

No one who comes to Alt Summit has the same experience. While the recaps share key takeaways from keynote speakers the perspectives differ.  This round up of recaps features the perspectives of a sponsor, one of our Alt Summit photographers, a first time speaker, two first time attendees, and a pregnant attendee.

Want more recaps? Visit our ALT SLC June 2014 board on Pinterest.