Most social media campaigns are short-term projects, but the relationships you’re building with brands or influencers have the potential to be long-term connections. In this social media world, both influencers and brand representatives change roles frequently, creating future opportunities for you through new campaigns, projects, and even new positions. The fluidity of the space makes it even more important to build long-term relationships.Read More
The importance of clear communication cannot be overstated. And though I’ve written about the topic in the past, I continue to see examples of miscommunication that damage relationships in this space. Simple steps and common sense are key to successful communication and therefore successful projects and partnerships. Here are four things to keep in mind when building relationships with brands, other creatives, and social media influencers.
Healthy living can look different to everyone. These four teams wanted to explore what healthy living meant to their various communities and got creative when introducing coLAB in an inspirational way.Read More
Great communication has always been the foundation of great business, but great doesn’t have to equal long.
If it moves the project forward, it’s still great communication.Read More
The changes we’ve seen in recent years in business and communication are exciting and relevant to our space. It’s essential to stay up-to-date on the latest. However, while you embrace the new, don’t forget the value of more traditional means of promoting brands, products, and stories. Many things change, but some things stay the same.Read More
New platforms and constant innovations in how we exchange information will always be exciting and relevant to business. In your enthusiasm for embracing new ways of sharing information, remember there are many traditional ways to promote your brand, business and story.Read More