Alt On Topic: Making Money In A Changing Media Landscape

By: Kersey Campbell   Top photo by: Brooke Dennis for Alt Summit

Online content is changing fast. There are more ways to monetize your online presence than you might think possible! No matter if you are a newbie at the online business world, or if you are a seasoned veteran, there is a lot to learn and apply to your online presence.

We are offering four live classes designed to help you and your online business and presence. On October 24 from 9:00am PT/12:00 ET to 2:00 PT/5:00 ET, we’ll have a packed day of inspirational and educational fun to help you figure out this ever changing media landscape we live in and how you can get a step ahead. We are so excited to have Meg Keene from A Practical Wedding curating the best line up of speakers we could have hoped for. Seriously, folks get your pen and paper ready. Sign up here!

What You Will Learn:

  • What the digital future looks like beyond just blogs
  • How to make money – what is working now, what is not, and what is to come
  • How to create partnerships with brands and affiliate marketing
  • How to use Instagram and Pinterest to be successful in your business
  • How to build an engaged presence

Spots are limited, so grab yours today!

Photo by Justin Hackworth for Alt Summit

About the Instructors:

Meg Keene and Maddie Eisenhart of A Practical Wedding with Special Guest Coral Norbech of Squarespace

Bestselling author of A Practical Wedding and Editor-in-chief of the similarly-named website, Meg Keene has built a top wedding brand from the ground up in only a few short years. Boasting a now thriving partnerships program, A Practical Wedding has worked alongside brands like Procter & Gamble, Pantene Beautiful Lengths, Amtrak, and Squarespace.

Kate Barnett of Man Repeller

Few fashion sites are succeeding at brand partnerships better than the fashion blog turned multi-platform publisher, Man Repeller, listed as one of Time's Best Blogs of 2012. In four short years, Man Repeller has become an influential voice in fashion, with an audience of readers numbering in the mid-six figures and a business built largely on strategic collaborations with brands like Michael Kors, BaubleBar, Stuart Weitzman, Saks Fifth Avenue, and many, many others.

Susan Peterson of Freshly Picked

A few years ago, Susan Peterson created her first baby moccasin using a scrap of leather and a sewing machine on her kitchen table. Freshly Picked moccasins are now regularaly seen on the feet of celebrity babies and she successfully pitched her company on Shark Tank.

Alexandra Evjen of AVE Styles

With more than one million followers on Pinterest and past brand collaborations with companies like Revlon, Glamour, and Nordstom, Alexandra V. Evjen is a fashion stylist who was nominated by InStyle Magazine as one of the top pinners to follow.

Choosing Which Alt is Right for You

By: Eden Hensley Photos by: Brooke Dennis for Alt Summit

Not everyone in the Alt community has the same goals when they attend Alt and that is fine. Some embrace blogging as a hobby and want to learn new things, meet new people, and reconnect with friends. Others want to run a business and want tips on what they need to do before they grow their blog, how to find potential mentors, and how to become irresistible to brands as well as make connections with sponsors. This is why we offer different Alt experiences.

Alt on Topic

If you want a deep dive into a particular subject, our half-day, online Alt on Topic workshops are for you. Past topics have included: Design, Photography, Photo Styling, and the Business of Blogging. In these workshops, you are able to interact directly with your instructors as well as fellow participants from the comfort of your own home.

Alt for Everyone

If you want the experience of a live, in-person conference without having to travel, consider Alt for Everyone, our three day online conference. Conference goers attend a keynote session and a virtual meet and greet, and choose up to seven classes or sessions. Sessions are not concurrent so attendees can structure their learning around practical how tos, inspirational case studies, and more, attending all sessions in a row or throughout the three days. To get an idea of what sessions are offered, check out the schedule for Fall 2014 and schedules from Spring 2014, Fall 2013, and Spring 2013

Alt for Everyone is a cost-effective option for those starting out, for those blogging as a hobby or a lifestyle, and for those looking to find other bloggers with whom to collaborate. 

If you prefer face-to-face networking, join us in Salt Lake City at the Grand America for either Alt Summit Winter or Alt Summit Summer. These conferences kick off with a couple of early bird sessions designed to ease you into the event and small group dinners across the city hosted by our sponsors. Each day of the event, attendees have the opportunity to stop by Ask An Expert tables and get their questions about law, accounting, design, and more answered.

While the structure of the events is similar, the pace and the size are different. Attendees to these events typically connect via social media and a dedicated Facebook group prior to arriving.

Alt Summit Winter

For the past five years, pioneering and rookie bloggers and creatives have been flocking to Salt Lake City each January for Alt Summit Winter. With approximately 700 attendees, this conference is our largest. If you have never been to a blogging conference, our winter event can be overwhelming. Be sure to map out one to two goals you want to accomplish, focus on them, and revisit them throughout the event.

Check out past schedules and speaker line ups for a taste of the event:

Alt Summit Summer

Alt Summit Summer is a smaller, slower paced, more intimate, in person conference than our flagship Alt Summit Winter conference. At our first summer conference, we welcomed approximately 300 attendees, many of whom were attending their first blogging conference. As with our winter conference, there is a lot going on concurrently: sessions, sponsor lounges, and Ask an Expert tables. Because there are fewer attendees than the winter event, attendees are able to have less rushed conversations and make stronger connections.

Check out the Summer 2014 schedule and speaker line up for an idea of sessions and networking opportunities that are available.

Share Your Design Inspiration--Instagram and Facebook Contest

By: Eden Hensley Photo by: Justin Hackworth for Alt Summit

Dreaming of giving your site a new look or refining your current design? Prepare to get inspired.

We are giving away ten seats in our upcoming online July 17th Alt on Topic Design workshop. To grab one of these seats, we would like you to share logo and design ideas that have caught your eye.

Here is what you need to do to enter:

  1. Follow @AltSummit on Instagram and take a photo of your favorite design or logo.
  2. Post your picture on Instagram before Saturday, July 12th at midnight PDT. You can enter as many different pictures as you would like. We want to see what is inspiring our community.
  3. Make sure to include the hashtags #altsummit and #altontopic_design. To be eligible, entries need both hashtags.
  4. Optionally, for an additional chance to win, like @AltSummit on Facebook ( and post your picture to our wall before Saturday, July 12th at midnight PDT, using the hashtags #altsummit and #altontopic_design.
  5. Clear your morning or afternoon schedule because class may be in session for you.

The ten winners will be chosen randomly and notified by an Alt team member by Monday, July 14th. And we will be showcasing our favorites on the AltSummit Instagram stream.

Good luck!

Small print: Winners will be chosen randomly and notified by a member of the Alt Summit team by July 14th. You will need to be fully registered on July 16th. If you are unable to attend or you are not fully registered, your winning ticket will be given to another eligible entrant. These tickets are for new participants only. If you are currently registered for the Alt on Topic Design workshop and you are chosen a winner, you will not be refunded your registration fee. Instead, a new winner will be randomly selected. Oh, and I hope you win!

Upcoming Alt Channel Classes: July 2014

By: Eden Hensley Photos by: Brooke Dennis for Alt Summit

Interested in taking your design skills up a notch or exploring a new platform for curating and sharing visual content? Join us this July for a half-day intensive design bootcamp, a free hour-long eCourse on Flipboard Essentials, or both.

July 17th: Alt on Topic - Design Bootcamp

Join us July 17th from 9:00 AM PDT/12:00 PM EDT through 12:45 PM PDT/ 3:45 PM EDT for four of our most popular classes and design camps in this half-day design bootcamp curated by Laurie Smithwick of LEAP Design.

You will learn how to pair fonts and choose a color palette for your brand and website, where to look for inspiration for your logo and how to translate that inspiration into a great logo that stands out from the rest.

You do not need to be Photoshop or Illustrator wizards or own licenses. Many of the techniques Mike and Alma Loveland of Ollibird will be demonstrating apply to other tools as well. If you do not own a copy of Photoshop or Illustrator and would like to follow along, before class sign up for 30-day trial licenses.

Attend this live online workshop from the comfort of your own home and connect with fellow creatives. During and in between the courses, you have the opportunity to chat with one another, share notes, and plan future collaborations. Grab your seat today

July 29th: Free Flipboard Essentials eCourse

On July 29th at 9:00 AM PDT/12:00 PM EDT, Todd Lappin of Flipboard will show us how to create a beautiful and successful Flipboard magazine. Once we have our magazines, Todd will explain how we can engage with other MagMakers and share and promote our magazines.

Todd will be sharing techniques that apply to all types of created and curated content. So if you have not heard of Flipboard yet, are just getting started, or have been using it for awhile, you will not want to miss this free class. A few seats are still available; register today.

If you are interested in a few examples of interesting Flipboard magazines created by members of the Alt community, Monday's post, "How to Be Ridiculously Interesting" showcases four. Curious about the type of magazine you can create? Learn about the five popular magazine types and how you can curate collections, expand on a theme, share news, scrapbook an event, or create a mobile-friendly version of your favorite print products.

Alt on Topic: Design Curated by Laurie Smithwick of LEAP Design

By: Eden Hensley Photos by: Brooke Dennis for Alt Summit

Design plays a huge role in determining whether brands, sites, and publications succeed or fail. Examples of good and bad design surround us. Yet we may not understand what makes a design attract us (or alternately repel us). In our July Alt on Topic workshop curated by Laurie Smithwick of LEAP Design, the fundamentals of good design will be revealed and you will learn basic Photoshop and Illustrator techniques for applying that design in your work.

We are offering four of our most popular design classes in a live half-day workshop July 17, 2004 from 9:00AM PT/12:00 PM ET to 1:45PM PT/4:45PM ET. In addition to learning skills you will be able to apply immediately, you will be able to interact with and network with your fellow workshop attendees. Many friendships and collaborations have resulted in connections past attendees have made. Sign up today and refine your brand and site.

If you do not own a copy of Photoshop or Illustrator, before class sign up for 30-day trial licenses. Follow along as Mike and Alma Loveland demonstrate tasks commonly used in online content creation. 

What You Will Learn

  • How to pair fonts (and how to create a sophisticated brand for yourself by limiting the number you choose)
  • How to choose a color palette for your brand and your website
  • Where to look for inspiration for your logo and how to translate that inspiration into a great logo that stands out from the rest
  • How to harness the awesome power of Photoshop, including tricks that will have you whipping out photo collages in no time at all
  • When to use Illustrator instead of Photoshop and how to create graphics that enhance your brand

Seats in this half-day workshop are limited. Grab yours today.

About the Instructors

Laurie Smithwick, LEAP Design. Laurie is a design addict, collector of things, french-fry lover, cilantro hater, maker, chef, mom of twins, happy wife, and loyal friend. By day, she's an award-winning graphic designer who founded LEAP Design in 1988. She studied at Parsons, and honed her skills in the music industry, where her work was nominated for a Grammy for package design. Laurie teaches regular design classes here on the Alt Channel, and writes about design at UpsideUp. She lives in Charlotte, NC with her one husband, two daughters, and three cats.

Mike and Alma Loveland, Caravan Shoppe. Alma and Mike are an artist team with the vision that artwork can bring life and happiness into a home. Inspired by their two young children, they create printable art and toys for their online store, Caravan Shoppe. In 2013, they launched a toy brand, Attatoy, which they look forward to building over the coming years. Alma teaches a growing curriculum of Illustrator and design classes at atly.