Blogging 101: Driving Traffic with Strong Visuals

By: Eden Hensley; Photos by Justin Hackworth and Brooke Dennis for Alt Summit

How does a site capture your attention? If you’re like most people, after the design of a site—its look and feel—you’re drawn to the imagery. And not just the imagery in your posts.

Think about it. How do your readers find you? Most likely through a social site. And the best visual engagement content for social media are pictures and images, 44.5% compared to other types (33.2% for video, 19% for infographics, and 3.2% for other).

If visitors are finding you through Pinterest, an image acted as your calling card. On Facebook and Twitter, the likelihood that an image piqued someone’s interest is high. Did you know Facebook updates and Tweets with photos have higher click through rates than those that don’t? Photos are the best-performing post type on Facebook and generate 53% more likes than the average post. Tweets with images received 89% more favorites than those without.

Why do images work so well at grabbing our attention? We’re built to prefer visual stimulation. 90% of information transmitted to our brains is visual.

Are your images working for you?

Go Deeper: More Resources

  1. Five ways to use great images to build (and promote) a better blog
  2. Three rookie mistakes to avoid when taking photographs
  3. The one edit, if you’re strapped for time, you should always make
  4. Five tips for setting yourself up for photography success  
  5. Four steps you can take for better photos