Brands evolve. But when a brand is personal, your community can be taken by surprise when change appears out of left field. To avoid shocking them, you need to choose how much or how little you will share with them. For some, involving the community is natural. For others who prefer to remain anonymous or semi-anonymous for personal reasons, revealing their process or details behind their choices is less obvious.
Mark your calendars for our weekly #AltChat Twitter chat: tomorrow Wednesday August 27 at 9AM PDT/12 PM EDT. Over the hour, we will talk about how you share your process with your community, when you involve them and when you do not, and more.
Never participated in a Twitter chat before? Feel free to watch the conversation by following @AltSummit on Twitter to see the questions we are asking and by searching for the #AltChat hashtag on your favorite Twitter client to find answers from the community.