Attending Conferences 101: The Benefits Of Reception

By: Sara Urquhart  Photo by: Justin Hackworth

This series focuses on lessons I’ve learned about attending conferences over the years of organizing Alt. Read about how more isn’t always better here and how relaxing will make for a better conference experience here.

Whether you’re hearing presentations online or attending in person, don’t be afraid to repeat classes. For one thing, I’ve never seen a class that’s been taught exactly the same way twice, even if it’s the same teacher. Teachers are always updating their content, or sharing new stories that are relevant to the class. The same teacher can still have great information to share.

If you listened to a class at one point in your career, I am certain you’ll get something different out of it after you’ve made some progress. Practices that felt like a big deal to you six months ago are now old hat, and you’re ready to hear the next step. It’s amazing how a familiar topic can continue to yield new ideas and inspiration as our level of experience grows.

If it’s a similar subject, but a different teacher than you’ve seen in the past, definitely don’t hesitate to attend again. Every teacher has a different take on a subject, different information, and different experiences to reference. If the topic is especially interesting or relevant to your business, learn about it from as many people as you can. Gleaning ideas and perspectives from a number of experts will help you forge your own best practices.

Take advantage of every opportunity to learn about growing your business, and it may not be long before you’re the expert.