Evaluating Your Brand

By Victoria Hudgins. Photography by Woodnote.

I hope you are having a wonderful holiday filled with feast and rest. I noticed this post on Nathan William's blog and thought it was a wonderful sentiment to consider as we step back to evaluate our work this holiday season.

"Because we're all so busy in our day-to-day, it can be difficult to stop, take a step back, and really evaluate where we want our brand to go. But take the time to do so. Figure out what makes you different, how you can be strategically authentic, and use it to build a stronger brand and connect with customers on a deeper level. It's not enough to simply sell a great product anymore; you also need to provide a great experience. Your customers need to associate you with something way larger than just the dishwasher they bought from you if you want to develop a sense of loyalty." - Lisa Barone