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Rachel Faucett, co-founder of Handmade Charlotte will 100% not miss Alt Summit. In fact, she attributes 90 percent of her incredibly profitable opportunities to the conference. You read that right: 90%!
The Handmade Charlotte collections for Anthropologie & Pottery Barn led to Pinterest, To The Market, and United Nations ambassadorships. Along came the title wave of gigantic product-centric programs placing Handmade Charlotte products in Paper Source, Michaels, JoAnn's, Faber Castel, Walmart, Hobby Lobby, and AC Moore.
Hundreds of sponsored campaigns later with LG, HP, Ford, IKEA, Home Depot, Coke, Cannon, Twitter, Keurig, Target, Sony Pictures, Universal Pictures, Plaid, Nestle, General Mills, P&G, and Similac earned Handmade Charlotte commercials! McDonald's, Levi's, Miracle Gro, Lysol, Subaru, and Ford featured the farm-living family of seven. If that weren't enough, this super publisher went to Africa last year twice with Kate Spade and ONE.org and launched Handmade With Love during the January 2016 Alt Summit keynote.
This is what Rachel said when asked about her game changing Alt experiences:
Alt: Your years attending and speaking at Alt have really paid off! Can you tell us a little bit about how you turn a friendly encounter at the mini parties into closing extremely lucrative long term contracts?