The Founders

SARA URQUHART St. George, Utah founder, director, sponsor manager Alt Summit began as a cool, part-time idea and has morphed into a full-time, ever-changing, fabulous brand. Sara is an organizer of chaos. Sara is the managing director of Alt and works directly with all the brands. She has a Master's Degree in emergency management. Sara is married to her awesome husband and has four fabulous teenagers.


SARA URQUHART
St. George, Utah
founder, director, sponsor manager

Alt Summit began as a cool, part-time idea and has morphed into a full-time, ever-changing, fabulous brand. Sara is an organizer of chaos. Sara is the managing director of Alt and works directly with all the brands. She has a Master's Degree in emergency management. Sara is married to her awesome husband and has four fabulous teenagers.

GABRIELLE BLAIR Oakland, California   founder, content producer, art director Gabrielle Blair can be found daily at DesignMom.com, her design+lifestyle blog that was honored as a Website of the Year by Time Magazine. Before her internet career, Gabrielle was a graphic designer and art director in NYC. She currently lives in a treehouse in Oakland with her husband Ben Blair, and their six kids: Ralph, Maude, Olive, Oscar, Betty and Flora June. 


GABRIELLE BLAIR
Oakland, California  
founder, content producer, art director

Gabrielle Blair can be found daily at DesignMom.com, her design+lifestyle blog that was honored as a Website of the Year by Time Magazine. Before her internet career, Gabrielle was a graphic designer and art director in NYC. She currently lives in a treehouse in Oakland with her husband Ben Blair, and their six kids: Ralph, Maude, Olive, Oscar, Betty and Flora June. 

The Team

Kelly smith Canton, New York customer service director, copywriter Kelly works to make sure you get what you need from Alt. When she is not answering your emails, she is writing on her lifestyle blog Cloudy Day Gray - determined to give, live, and love a full life as a mother, crafter, and donate life advocate.


Kelly smith
Canton, New York
customer service director, copywriter

Kelly works to make sure you get what you need from Alt. When she is not answering your emails, she is writing on her lifestyle blog Cloudy Day Gray - determined to give, live, and love a full life as a mother, crafter, and donate life advocate.

Joanna Dee Nashville, Tennessee graphic & web designer Joanna Dee is a freelance graphic + web designer living & playing in Music City (Nashville, TN). She works with a wide variety of clients but loves most when she can work with other creatives. Her work lives on her little space of the internet, Joanna Dee Studio. When she's not designing you can be sure to find her scouring antique stores for American History treasures, floating in the lake with her husband, feverishly reading, or taking loads of photos of her sweet Boston Terrier, Watson. 


Joanna Dee
Nashville, Tennessee
graphic & web designer

Joanna Dee is a freelance graphic + web designer living & playing in Music City (Nashville, TN). She works with a wide variety of clients but loves most when she can work with other creatives. Her work lives on her little space of the internet, Joanna Dee Studio. When she's not designing you can be sure to find her scouring antique stores for American History treasures, floating in the lake with her husband, feverishly reading, or taking loads of photos of her sweet Boston Terrier, Watson. 

Laura Mayes Austin, Texas  Laura Mayes is an Emmy-winning writer, and a co-founder of the Mom 2.0 Summit, Camp Mighty, Go Mighty, Kirtsy, and The Search Party. Over the last few years, she has created, developed and produced a variety of events and programs for women in media including industry conferences, brand events, book and product launches, national art exhibits, and nationwide programs to educate women about social media. 


Laura Mayes
Austin, Texas 

Laura Mayes is an Emmy-winning writer, and a co-founder of the Mom 2.0 Summit, Camp Mighty, Go Mighty, Kirtsy, and The Search Party. Over the last few years, she has created, developed and produced a variety of events and programs for women in media including industry conferences, brand events, book and product launches, national art exhibits, and nationwide programs to educate women about social media. 

Laurie Smithwick Charlotte, North Carolina  Laurie is a design addict, collector of things, french-fry lover, cilantro hater, maker, chef, mom of twins, happy wife, and loyal friend. By day, she’s an award-winning graphic designer who founded LEAP Design in 1998. She studied at Parsons, and honed her skills in the music industry, where her work was nominated for a Grammy for package design. Laurie’s a partner in Alt Summit, a co-founder of Kirtsy and writes about design at UpsideUp. She lives in Charlotte with her one husband, two daughters, and three cats.


Laurie Smithwick
Charlotte, North Carolina 

Laurie is a design addict, collector of things, french-fry lover, cilantro hater, maker, chef, mom of twins, happy wife, and loyal friend. By day, she’s an award-winning graphic designer who founded LEAP Design in 1998. She studied at Parsons, and honed her skills in the music industry, where her work was nominated for a Grammy for package design. Laurie’s a partner in Alt Summit, a co-founder of Kirtsy and writes about design at UpsideUp. She lives in Charlotte with her one husband, two daughters, and three cats.