TUESDAY, JAN 31st


1–5p

REGISTRATION


Early Bird

Session 1
2–3:15p

Create A Profitable (Bold) Business 10 Tools + Techniques To Turn your Creative Idea Into a REAL Business  

Cyndie Spiegel & Tiffany Han

AGAVE ROOM


Early Bird

Session 1
2–3:15p

Story Based Analytics – How to use the data in your analytics (like Google Analytics and Instagram for Business) to create user profiles. Site owners can quit guessing and make calculated decisions to the right people with these tools!

Camille Whiting 

EL JEFE ROOM


3:15–3:45p

BREAK


Early Bird

Session 2
3:45–5p

Getting Published – Perfecting the Pitch and Slaying the Submission. Pointers and strategies to consider when sending submissions to blogs and magazines.

Audrey Wagner King

ROCCO'S ROOM


Early Bird

Session 2
3:45–5p

Online Advocacy Workshop

Laurie Moskowitz & Jeannine Harvey

EL JEFE ROOM


7–10p

OPENING NIGHT PARTY!

Meet at the Saguaro Pool in cocktail attire!


WEDNESDAY, FEB 1st


6–6:50a

YOGA


7–7:50a

YOGA


7:30-9a

BREAKFAST


Session 1

9–10:15a

Make the Old New Again – You work hard to create top notch content, only to have it cycle through the social world never to be seen or heard from again. We'll talk about how to leverage your old content in fresh ways that will give it new life.

Jaime Derringer & Kelly Beall

AGAVE ROOM


Session 1

9–10:15a

KEYNOTES

Darcy Miller
Katie Zambrano
Jihan Zencirli How I Fell in Love With My Internet Troll

SAGO ROOM


Session 1

9–10:15a

Video Class – Essential Skills for Creating DIY Tutorials. An in-depth peek at the complete process of making effective online DIY tutorials as a way to grow your brand. Applicable to any subject matter, from food to beauty & fashion, crafts and more.

Jenner Brown

EL JEFE ROOM


10:15–10:45a

BREAK


Session 2

10:45a–12p

KEYNOTES

Christiane Lemieux – Serial Entrepreneurship and the Art of the Pivot

SAGO ROOM


Session 2

10:45a–12p

How to Monetize Your Content  – A Get Started Guide

Bruno Bornsztein
TBA
TBA

AGAVE ROOM


Session 2

10:45a–12p

LIVE Video – Snapchat, Instagram and Facebook: Learn when to go live, how long to broadcast, how to gauge success, how to use the platforms to grow your business, plus, tips for being natural in front of the camera.

Summer Bellessa & Brooke White

EL JEFE ROOM


Workshop 2

10:45a–12p

Small Business Accounting

ROCCO'S ROOM


12–1:30p

LUNCH


Session 3

1:30–3p

KEYNOTES

Meg Keene 
Corrine Stokoe – Multiple Streams of Revenue in Blogging

SAGO ROOM


Session 3

1:30–3p

Social Media Strength

Tori Tait – The Power of Pinterest! 
Erin Oltmanns – Facebook Ad Strategy
Nanette Wong – How to step up your Instagram game -- photography, editing, and posting best practices

AGAVE ROOM


Session 3

1:30–3p

Book Class – How to Pitch, Write, Shoot & Market Your Next Best-Seller

Anne Weil
Melissa Bahen
Amanda Kingloff

YOGA ROOM


Session 3

1:30–3p

TBA

EL JEFE ROOM


Workshop 3

1:30–3p

Vitamix Workshop – Blending 101

Nicki Sizemore

ROCCO'S ROOM


3–3:30p

BREAK


Session 4

3:30–5p

KEYNOTES

Alison Faulkner  – How to Make Your Life the Party You Just Can't Miss! 
Susan Petersen – Stories of a Start

SAGO ROOM


Session 4

3:30–5p

TBA

AGAVE ROOM


Session 4

3:30–5p

Sponsored Campaigns Class – How to find, pitch, and follow up with brands and PR agencies. This is a hands-on sessions with in-class exercises.

Jyl Johnson Pattee

EL JEFE


Workshop 4

3:30–5p

Waverly Craft Workshop

Rachel Faucett
Amanda Kingloff
Jodi Levine

ROCCO'S ROOM


THURSDAY, FEB 2nd


6–6:50a

YOGA


7–7:50a

YOGA


7:30-9a

BREAKFAST


Session 5

9–10:15a

KEYNOTE INTERVIEW

Young House Love

SAGO ROOM


Session 5

9–10:15a

ROUNDTABLES

1. Take Your Blog & Business to the Next Level with a Vision & Mission Statement
Robin Catalano
2. How to Leverage an Online Business into a Brick and Mortar Shop
Meri Cherry
3. 3 free SEO tools: Best Practices for using Google Keyword Planner, Google Analytics, and Yoast SEO
Jamie Dorobek Smith
4. You Don’t Have To Quit Your Day Job: The Magic of Intrapreneurship
Mallory Whitfield
5. Crafting a Superior About Page
Diana Keller
6. Creating a Support Network is Critical to Success in Your Business
Adrienne Robideaux & Davon Hatchett Robinson
7. How to Build a Sponsorship Program from the Ground Up
Maddie Eisenhart
8. Easy Visibility: 5 Techniques to Get Noticed on a Shoestring Budget
Ashley Crouch
9. Going Mobile: Everything you Need to Know to Make Your Blog Mobile Friendly (or what to tell your developer)
Elisabeth McKnight
10. Business Sustainability: How Do You Build a Business with Longevity? One that stays true, relevant and expansive in a rapidly changing marketplace
Marisa Cummings
11. Let's Talk Revenue Streams & Different Ways to Make Money as a Creative. Because it Rocks to Make Money Doing What You Love
Natashia McLean
12. How To Develop a Big Instagram Following, And How to Take Advantage of It Once It's Grown
Cori Spieker

AGAVE ROOM


Session 5

9–10:15a

Video Class #LearnAllTheTubes - Get in on the YouTube action! In this class you'll learn simplified processes, best practices, how to promote and optimize your videos, and how to monetize. This course is packed full of so much information, no one will walk away hungry.

Becky Crosby

EL JEFE ROOM


Session 5

9–10:15a

Running an Online Shop

Rachel Shingleton

YOGA ROOM


Workshop 5

9–10:15a
 

Photograhy – Photo Editing

Megan Tsang

ROCCO'S ROOM


10:15–10:45a

BREAK


Session 6

10:45a–12p

KEYNOTES

Rachel Faucett – Products, Products, Products
Bonnie Tsang 

SAGO ROOM


Session 6

10:45a–12p

ROUNDTABLES

1. It Takes a Village: Building Community That Blurs the Line between Online and IRL
Amanda Gentis
2. How to Tap Into Your Authentic Creative Self and Overcome Creative Blocks
Jeanetta Gonzales
3. Media Kits: A Breakdown of the Basics for Bloggers, Vloggers, and Creative Entrepreneurs
Erin Baynham
4. Creating an Effective Personal Culture: Identify your existing culture, evaluating it, and if needed, creating an intentional culture that will be more in alignment with your vision, values and goals
Ekene Onu
5. Monetization: How to Turn Your Content into Digital Products
Jadah Sellner
6. Creating a Curated Instagram Feed with Tips for Maintaining Brand Consistentcy, Photo Editing, and Scheduling Posts
Samantha Stewart
7. Facebook Strategies for Growth: This Info is Targeted Specifically to Those Pages with 50,000 Likes or Less
Jennifer Priest
8. iPhone Photography for Bloggers: Including the exact setup you need to get the perfect amount of lighting for your photos, and the step-by-step process for editing photos using just 2 simple iPhone apps
Chaitra Radhakrishna
9. The Pros & Cons of Contributing for Other Sites While Maintaining Your Own Blog
Laurel Stavros
10. How To Pitch a Successful Product Partnerships to Brands
Elizabeth Fein
11. Get It Done Right Now Goal Session
Sarah Roberts
12. Finding Work When Offers Aren't Falling in Your Lap
Natasha Martin

AGAVE ROOM


Session 6

10:45a–12p

How Successful Collaborations Can Grow Your Business

Elle Rowley

EL JEFE ROOM


Session 6

10:45a–12p

Working at Home While Parenting at Home – How to fuse home and work life, and when to keep them separate.

Denise Cortes 

YOGA ROOM


Workshop 6

10:45a–12p

Tablescaping Workshop

Nycia Emerson

ROCCO'S ROOM


12–1:30p

LUNCH


Session 7

1:30–3p

KEYNOTE INTERVIEW

Luvvie Ajayi

SAGO ROOM


Session 7

1:30–3p

ROUNDTABLES

1. Ask An Expert: Blogging Advice
Liz Stanley
2. Ask An Expert: Site Design - 5 ways to elevate your digital brand
Heidi Yarger
3. Ask An Expert: Event Planning
Emmily Jones
4. Ask An Expert: Business Legalities
Amanda Schreyer
5. Ask An Expert: Mini Brand Audits & Advice
Olivia Omega
6: The Importance and Benefits of Collaboration
Chatoya Antwine
7. How to Make Money Outside of Sponsored Blog Posts
Jeran McConnel
8. Online Burnout & The Art of Reinvention: Why It's So Important to Keep Yourself Interested and Creatively Challenged
Monica Lee
9. Fatal Flaws & Weaknesses - 10 strategies That Will Embrace Your Vulnerability and Direct You Toward Success
Racheal Bagley
10. The Art of Negotiation: Advice on How to Get Fair Rates for Sponsored Content
Janssen Bradshaw & Miranda Anderson
11. Managing a team! This will cover essential learnings, mistakes to avoid, best practices for hiring, and how to oversee contributors and employees.
Angela Tafoya
12. The Art of Making Viral Videos
Ana Dziengel
14. The Power of Reviews and Testimonials: Why Businesses Should Actively, and Constantly, Be Soliciting Reviews and Testimonials
Bethel Nathan

AGAVE ROOM


Session 7

1:30–3p

Why (And How) To Podcast – Learn how podcasting can help you reach an existing audience in a new way, help you expand your brand and authority, and lead to new opportunities. This class will cover both the how-to nuts and bolts of getting started as well as the "whys."

Autumn Witt Boyd
Meagan Francis
Bryn Huntpalmer

EL JEFE ROOM


Workshop 7

1:30–3p

Modeling Workshop – Becoming a model for your blog: how to look & feel comfortable in front of the camera. Breath life into your lifestyle photos!

De'Ana Fierce 

ROCCO'S ROOM


3–3:30p

BREAK


CLOSING
KEYNOTE

3:30–5p

TBA


7–10p

TASK PARTY

Dress in comfortable clothes for this new interactive experience!
Dinner will be served.


FRIDAY, FEB 3rd


8–9a

YOGA


9-10a

BREAKFAST


TOURS

9a

TBA