Friday Links: Making Money as a Blogger

By: Eden Hensley; Photos by Brooke Dennis for Alt Summit

Now you may be wondering how does one make money blogging. The short answer hustle and diversity.

No two bloggers or social media influencers make their income the same way. Each has a different breakdown of revenue streams based on their strengths.

Here are some common revenue-generating activities.

Advertising

If you’re thinking, you’ll build great content and make money on advertising you may be disappointed. Most of us earn very little from traditional advertising, such as banner ads or sidebar ads.

Mindy of Budget Fairy Tale publishes a blogging and income report each month (latest report was from February) that shows her breakdown across Advertising Networks, such as Google Adsense, Affiliate Programs, such as Amazon, and sponsored content.

Darren Rowse of ProBlogger shares the various ways he makes money: Ad Networks, Affiliate Programs, eBooks, Speaking Fees, and more. Unlike Mindy doesn’t share the actual numbers.

Contributing to Other Sites

Another way to earn money from blogging is to become a contributor for another site. Think of contributing like freelance writing.

Before jumping into contributing, think about types of content you can produce that won’t give up the content you need for your blog. (Google penalizes sites with duplicate content by removing them from search results. If people can’t find you, your traffic will suffer.)

Working with Brands

A third way you can earn money from blogging is to work with brands, also called sponsors. First, make sure your blog is irresistible to brands. Then, as you reach out to sponsors, ask lots of questions and listen. Once you land an opportunity, actively manage expectations and keep the dialog open.

Wondering where to find brands interested in working with bloggers? Alt Summit is a great place to meet sponsors who want to work with bloggers and social media influencers and value their work. Check out some of the sponsors that came to Salt Lake City in January.

The sponsors for June haven’t been announced yet, but you can be sure they’ll be great! There are a few tickets available, grab yours soon before we sell out.

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Eden Hensley

Marketing creative, community engagement specialist, technophile, photographer, food and wine enthusiast, and the founder and editor-in-chief of The Road to The Good Life, a lifestyle blog about appreciating and enhancing your life by being grateful for the "haves" instead of lingering on the "wants." There you will find personal stories about my life and family weaved in with real-life, achievable entertaining tips, recipes for hearty home cooked meals, and DIY projects for capturing and sharing memories. I believe the best place to swap stories is over a shared meal, preferably a Thai-meal served family style, and teach an online introduction class to Thai Flavors and host the Family Dinners at The Station supper club in San Francisco.