Follow Up 101: Finding the Right Collaborators, Part 1

By: Eden Hensley Photo by: Justin Hackworth for Alt Summit

Wanting to grow your business? One way to do that is through collaborations, specifically the right collaborations with bloggers. Before jumping into a collaboration, there are a few questions to ask yourself:

  1. First, are your brands aligned? If yes, is there a natural fit with an existing series or project the blogger promotes?
  2. Second, is the relationship mutually beneficial? What is in it for you? What is in it for the blogger?
  3. Third, how are you going to measure success? And, can both the blogger and you dedicate the time necessary to complete the project successfully?

Here are some previous posts to help you get started finding the right collaborators, grabbing their attention, and ensuring you have found the right match:

Next week we will tackle collaborations from the blogger's perspective. Got any tips for how to successfully chose a business or fellow blogger with which to work? Or, alternatively any advice on how to avoid imperfect matches? Tag @AltSummit and we may feature them in a round up of best practices.


Eden Hensley

Marketing creative, community engagement specialist, technophile, photographer, food and wine enthusiast, and the founder and editor-in-chief of The Road to The Good Life, a lifestyle blog about appreciating and enhancing your life by being grateful for the "haves" instead of lingering on the "wants." There you will find personal stories about my life and family weaved in with real-life, achievable entertaining tips, recipes for hearty home cooked meals, and DIY projects for capturing and sharing memories. I believe the best place to swap stories is over a shared meal, preferably a Thai-meal served family style, and teach an online introduction class to Thai Flavors and host the Family Dinners at The Station supper club in San Francisco.