Friday Links: The Business of Blogging

By: Eden Hensley; Photos by: Brooke Dennis for Alt Summit

The world of creative entrepreneurs and bloggers is not just one photo opportunity after another. Like any other business, whether a hobby, a part-time job, or a full-time job, making includes less flashy aspects: finding freelance work; billing clients; reporting campaign results; and more.

Ever been curious how bloggers make money? Short answer: ABC, or as Blake from Glengarry Glen Ross would say, “Always be closing” (aka keep hustling). Making money blogging requires a diverse product portfolio, starting with creative for one’s own site and including advertising, brand collaborations, contributing roles, consulting, and more.

To help you get started monetizing your content, we kicked off an Advertising 101 series this week with a look at ad networks. Be sure to check back over the coming weeks for future posts covering affiliate networks and content networks (also known as blogger or social media influencer networks).

If you are curious how bloggers leverage ad networks as part of their business strategy, a few bloggers share traffic numbers and revenue sources. By looking at these reports you can get an idea of what is working and what is not.

How are you monetizing your blog? Are you producing a monthly report for yourself? 


Eden Hensley

Marketing creative, community engagement specialist, technophile, photographer, food and wine enthusiast, and the founder and editor-in-chief of The Road to The Good Life, a lifestyle blog about appreciating and enhancing your life by being grateful for the "haves" instead of lingering on the "wants." There you will find personal stories about my life and family weaved in with real-life, achievable entertaining tips, recipes for hearty home cooked meals, and DIY projects for capturing and sharing memories. I believe the best place to swap stories is over a shared meal, preferably a Thai-meal served family style, and teach an online introduction class to Thai Flavors and host the Family Dinners at The Station supper club in San Francisco.