Discovering Your Visual Aesthetic


By Eden Hensley; Photos by Brooke Dennis for Alt Summit

Developing a consistent aesthetic across your social media platforms can be tough. Especially when you're not sure of your visual brand. In her Photoshoot: from Start to Finish design camp at Alt Summer, Candice Borup Stringham of Handmade Mood recommended the Five Minute Flip as a way to discover what grabs you visually (and this changes over time).

  1. Gather a stack of magazines that you currently read and would be ok with tearing up (I purchased two copies of the magazines I was planning on using for this exercise.)
  2. Grab a timer and set it to five minutes.
  3. Tear out any image you react to strongly (Love as well as Hate). Don't analyze the photos as you go.
  4. When your time is up, sort into two piles: Like and Dislike. Now look at the photos for trends.
  5. For the next week or so, live with 20 or so of the photos in your Like pile. Hang them up on a wall in your house that you frequently pass. Each time you walk by, remove your least favorite image. When you get down to five images you'll have a better idea of what grabs you visually.

Want to Learn More About Photo Styling?

Join the Alt community on Twitter next Wednesday morning July 1st at 9 AM PST/12 PM EST for an hour-long chat about photo styling. We will be talking about why photos are important, how you can develop a voice or consistent style, and more.


Eden Hensley

Marketing creative, community engagement specialist, technophile, photographer, food and wine enthusiast, and the founder and editor-in-chief of The Road to The Good Life, a lifestyle blog about appreciating and enhancing your life by being grateful for the "haves" instead of lingering on the "wants." There you will find personal stories about my life and family weaved in with real-life, achievable entertaining tips, recipes for hearty home cooked meals, and DIY projects for capturing and sharing memories. I believe the best place to swap stories is over a shared meal, preferably a Thai-meal served family style, and teach an online introduction class to Thai Flavors and host the Family Dinners at The Station supper club in San Francisco.