Conferences 101: Practice with Family First

By: Kelly Smith; Photos by Brooke Dennis and Justin Hackworth for Alt Summit

We hope that you are spending a long and relaxing weekend full of outdoor picnics, large gatherings, and most importantly curious relatives who have no idea what you do for a living (or hobby if blogging isn't a full-time gig yet). Yes, we want you to have fun with your family, but just as importantly we want to remind you that this is the perfect opportunity to practice your elevator pitch. 

There is no one more difficult to explain what you do to than your great aunt who has never read a blog. So start with her, listen to her questions, refine your answers, and know that it will only get easier from there. 

Remember to include these four elements:

  1. Your name (this part might feel weird when practicing with family - just power through it and explain later) 
  2. Your blog or business name 
  3. What your focus or main objective is (DIY, lifestyle, design, photography, food, etc.)
  4. A tag line or unique trait that sets you apart  

For more advice on how to practice and perfect your elevator pitch check out these articles:


Eden Hensley

Marketing creative, community engagement specialist, technophile, photographer, food and wine enthusiast, and the founder and editor-in-chief of The Road to The Good Life, a lifestyle blog about appreciating and enhancing your life by being grateful for the "haves" instead of lingering on the "wants." There you will find personal stories about my life and family weaved in with real-life, achievable entertaining tips, recipes for hearty home cooked meals, and DIY projects for capturing and sharing memories. I believe the best place to swap stories is over a shared meal, preferably a Thai-meal served family style, and teach an online introduction class to Thai Flavors and host the Family Dinners at The Station supper club in San Francisco.