Blogging 101: Social Media Bio

By: Kelly Smith; Photos by Brooke Dennis and Justin Hackworth for Alt Summit

Having an engaging about page is certainly important to a blog and, of course, your social media bios need to be just as stimulating. Yet, crafting that perfect bio in such a small space can be daunting and downright frustrating to some.

Here are six things that we think you need to include:

  1. Your name: If your social media handle is your blog name, then include your name or vice versa.
  2. Your face: More important than your branding, people want to see who you are! So get a head shot taken and put your best face forward.
  3. What you can offer: Do you sell something or specialize in something like DIY, home decor, fashion advice, or parenting?
  4. Tag line: This is the perfect place for a well crafted tag line.
  5. Location: People like to know the general area you are located in so they know what to expect and can relate to you geographically.
  6. Call to action: Focus on one element and get people there whether it is directly to your blog, to a newsletter sign up page, or over to your favorite social media hangout. Use that link space to your best advantage.

Of course, always be consistent with your branding and do what feels right to you. But don't be afraid to list things out or get right to the point. Social media is so fast paced that many consumers just want to see the essential information easily.


Eden Hensley

Marketing creative, community engagement specialist, technophile, photographer, food and wine enthusiast, and the founder and editor-in-chief of The Road to The Good Life, a lifestyle blog about appreciating and enhancing your life by being grateful for the "haves" instead of lingering on the "wants." There you will find personal stories about my life and family weaved in with real-life, achievable entertaining tips, recipes for hearty home cooked meals, and DIY projects for capturing and sharing memories. I believe the best place to swap stories is over a shared meal, preferably a Thai-meal served family style, and teach an online introduction class to Thai Flavors and host the Family Dinners at The Station supper club in San Francisco.