Blogging 101: Share Your Plan and Your Successes with a Media Kit

By: Kelly Smith; Photos by Brooke Dennis and Justin Hackworth for Alt Summit

Been blogging for awhile and looking to take it further? If you are hoping to take your blogging career to the next level, a great way to state your intention is to create a media plan. A media kit is a great first step towards working with brands or even collaborating with other bloggers.

Although your blog is your portfolio, potential partners are not going to spend hours and hours digging through your archives to figure out whether or not you are a good fit. Make it easy for a brand to recognize your benefits and outstanding work by presenting them with a well-crafted media kit.

Why You Need a Media Kit

  • Introduce your blog 
  • Showcase your outstanding work 
  • Capture the personality, style, and voice of your blog 
  • Share successful projects, highlight numbers, and get brands excited to work with you 

When brands consider working with a blog, they see it as an investment. The more work you can do to provide them with a clear vision of who you are, what you have to offer, and how successful you can be, the more likely they will be to invest in you. Even if your blog isn't the biggest or your numbers aren't the most impressive, a media kit gives you the opportunity to show brands what you are capable of with style, testimonials, and elevating creative partnerships.

What to Include in Your Media Kit

Here is what you might consider including in your media kit:

  • Contact information - blog URL, email address, and social media channels
  • Introduction - who you are, how your site was born, what you blog about 
  • Photo of yourself and blog logo - keep things consistent with your blog 
  • Statistics - page views, demographics, and analytics. Get creative and include percentages (e.g., page views have increased by 200% in the last four months).
  • Successful collaborations and partnerships - get specific and include testimonials, if possible 
  • Rates - how much you charge for ads, reviews/giveaways, sponsored posts, social media outreach, etc. 
  • Popular posts - link to your most successful posts and the work you are most proud of. 

Get creative with your design and presentation, but keep things clean and succinct. Of course, that is easier said than done. Stay tuned for more media kit information and examples in the next few days. And, as always, leave your suggestions in the comments!


Eden Hensley

Marketing creative, community engagement specialist, technophile, photographer, food and wine enthusiast, and the founder and editor-in-chief of The Road to The Good Life, a lifestyle blog about appreciating and enhancing your life by being grateful for the "haves" instead of lingering on the "wants." There you will find personal stories about my life and family weaved in with real-life, achievable entertaining tips, recipes for hearty home cooked meals, and DIY projects for capturing and sharing memories. I believe the best place to swap stories is over a shared meal, preferably a Thai-meal served family style, and teach an online introduction class to Thai Flavors and host the Family Dinners at The Station supper club in San Francisco.