Alt Chat Wednesday: The Art of Communicating

By: Eden Hensley; Photos by Brooke Dennis for Alt Summit

Information bombards us, screaming for our attention. In this noise, it’s easy for your message to get lost or overlooked. So we look for ways to stand out, to be heard without appearing like we’re shouting. We want to communicate, to connect.

And we can do this through well-thought out newsletters. Timely, insightful missives that deliver exactly what our community needs at exactly the right moment. Easier said than done.

Join the Alt community and our co-host MailChimp on Twitter Wednesday morning (tomorrow) March 11th at 9 AM PT/12 PM ET for an hour-long chat about communicating with your community through newsletters. We will be talking about what makes a newsletter great, how often you should send one, and more.

New to Twitter chats? You can find all the details on how to participate in a live Twitter chat here.

Unable to join us live for Alt Chat Wednesday? Read through the chat later in the day (search the #AltChat hashtag) when you’ve got a break for tips on how to build your subscribers list and develop a newsletter that has your community racing to their inboxes!

Tips for Connecting with Your Community

  1. Take a look at your voice. Does it reflect your unique qualities? If not, three steps will help you breathe life into your voice.
  2. Think of your newsletter like a party.
  3. Write conversationally.


Eden Hensley

Marketing creative, community engagement specialist, technophile, photographer, food and wine enthusiast, and the founder and editor-in-chief of The Road to The Good Life, a lifestyle blog about appreciating and enhancing your life by being grateful for the "haves" instead of lingering on the "wants." There you will find personal stories about my life and family weaved in with real-life, achievable entertaining tips, recipes for hearty home cooked meals, and DIY projects for capturing and sharing memories. I believe the best place to swap stories is over a shared meal, preferably a Thai-meal served family style, and teach an online introduction class to Thai Flavors and host the Family Dinners at The Station supper club in San Francisco.