Innovation is defined as a new method, idea, or product. A novelty.
As content creators and makers, we want to give our readers and fans something new. We want to delight, but not necessarily shock. We strive to innovate authentically. We want our explorations into new trends and experiments with new social platforms to be authentic to who we are and what we do.
And that’s the challenge. Where’s the line between doing more of what we know works, what brought fans and customers to us in the first place, and adopting each and every trend that comes our way?
Join the Alt community on Twitter Wednesday morning (today) at 9 AM PT/12 PM ET for an hour-long chat about innovation. We will be talking about how you discover trends, decide which ones to adopt, balance innovation with the tried and true, and more.
Never participated in #AltChat before? You can find all the details on how to participate in a live Twitter chat here.