Alt Chat Wednesday: Defining Your Style or Visual Brand

By: Eden Hensley Photos by: Brooke Dennis for Alt Summit

Style or visual branding helps us form first impressions. When we land on a site our eyes take in everything in those first quick glances. Whether consciously or not, we begin to make assumptions based on font choice, color palette, white space, and more.

Online style and visual branding conveys professionalism or a lack of it. A minimal color palette that is consistent across headings, props, and attire leaves one impression. Posts with poorly lit or unintentionally blurry images leave a different impression with visitors.  

Join us Wednesday September 3 at 9 AM PT/12 PM ET on Twitter for an online discussion about online style and visual branding. Over the course of the hour we will define what style means to us, what elements we may have overlooked, and more. Follow the conversation by searching for the #AltChat hashtag on your favorite Twitter client and participate by answering questions posed by us (be sure to follow @AltSummit on Twitter) and including #AltChat in your tweet so that everyone can see. Include #AltSummit as well to have your tweet land on our home page.


Eden Hensley

Marketing creative, community engagement specialist, technophile, photographer, food and wine enthusiast, and the founder and editor-in-chief of The Road to The Good Life, a lifestyle blog about appreciating and enhancing your life by being grateful for the "haves" instead of lingering on the "wants." There you will find personal stories about my life and family weaved in with real-life, achievable entertaining tips, recipes for hearty home cooked meals, and DIY projects for capturing and sharing memories. I believe the best place to swap stories is over a shared meal, preferably a Thai-meal served family style, and teach an online introduction class to Thai Flavors and host the Family Dinners at The Station supper club in San Francisco.