Showing Interest in Your Community

By: Eden Hensley Photos by: Brooke Dennis for Alt Summit

In face-to-face encounters, body language and verbal clues give us an idea of whether or not someone is listening to us. If we are talking and those listening are leaning in towards us, they are interested in what we are saying. If we are talking and they are maintaining eye contact, they are genuinely interested.

In the online world, we cannot always tell whether a brand or a blogger we follow is interested in us. Yet, for a community to thrive, members need to know someone is listening. Members of our Alt community came together on Twitter for an #AltChat (hosted every Wednesday at 9AM PT/12PM ET) to discuss this very topic.

Here are ten techniques to encourage interaction and to convey to readers that you are indeed interested in them.

  1. "Be genuinely interested in them. Ask questions. Respond. Be present and engaged." -Erica of Aftcra: Crafted by American Hands
  2. "Respond to every real person authentically. Check out their blog/social media streams and comment." -Laura of The Museum Scout
  3. "I don't get a ton of comments, but when I get them I reply to everyone!" -Lisa of LISLI: The Journal
  4. "I really try to respond to every comment/tweet. Readers want that personal connection." -Alyssa of The Sparkly Life
  5. "Actually take the TIME to see what they do and if they add a link check it out! And certainly gab back with them!" -Monica of Smart Creative Women
  6. If no one is responding to questions posed in your posts, try moving where you ask the question. "Sometimes just pointing it out (people skim) makes a difference!" - Adrienne of Susie Makes Supper
  7. "Comment back; find them where they are elsewhere online and engage. My reality is that my readers don't comment much, so I need to show interest with them on social channels." -Sport of Meanest Look
  8. Never assume a conversation has not started simply because a post remains commentless: "The conversation has totally shifted to social from the comments section (Heidi of Hands Occupied)." "Now it's spread out over Twitter, Instagram, etc. I miss the comments. (Laurel of A Bubbly Life)."
  9. "Social media interactions can be like a high school crush." - Christen of The Broke-Ass Bride
  10. "I love the survey! You have to embrace it." -Laicie of A Thousand Threads

Do you use any of these techniques? How do you engage your community?

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Eden Hensley

Marketing creative, community engagement specialist, technophile, photographer, food and wine enthusiast, and the founder and editor-in-chief of The Road to The Good Life, a lifestyle blog about appreciating and enhancing your life by being grateful for the "haves" instead of lingering on the "wants." There you will find personal stories about my life and family weaved in with real-life, achievable entertaining tips, recipes for hearty home cooked meals, and DIY projects for capturing and sharing memories. I believe the best place to swap stories is over a shared meal, preferably a Thai-meal served family style, and teach an online introduction class to Thai Flavors and host the Family Dinners at The Station supper club in San Francisco.