Alt Chat Wednesday: Involving Your Community

By: Eden Hensley Photos by: Brooke Dennis for Alt Summit

Brands evolve. But when a brand is personal, your community can be taken by surprise when change appears out of left field. To avoid shocking them, you need to choose how much or how little you will share with them. For some, involving the community is natural. For others who prefer to remain anonymous or semi-anonymous for personal reasons, revealing their process or details behind their choices is less obvious.

Mark your calendars for our weekly #AltChat Twitter chat: tomorrow Wednesday August 27 at 9AM PDT/12 PM EDT. Over the hour, we will talk about how you share your process with your community, when you involve them and when you do not, and more.

Never participated in a Twitter chat before? Feel free to watch the conversation by following @AltSummit on Twitter to see the questions we are asking and by searching for the #AltChat hashtag on your favorite Twitter client to find answers from the community.

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Eden Hensley

Marketing creative, community engagement specialist, technophile, photographer, food and wine enthusiast, and the founder and editor-in-chief of The Road to The Good Life, a lifestyle blog about appreciating and enhancing your life by being grateful for the "haves" instead of lingering on the "wants." There you will find personal stories about my life and family weaved in with real-life, achievable entertaining tips, recipes for hearty home cooked meals, and DIY projects for capturing and sharing memories. I believe the best place to swap stories is over a shared meal, preferably a Thai-meal served family style, and teach an online introduction class to Thai Flavors and host the Family Dinners at The Station supper club in San Francisco.