Alt on Topic: Design Curated by Laurie Smithwick of LEAP Design

By: Eden Hensley Photos by: Brooke Dennis for Alt Summit

Design plays a huge role in determining whether brands, sites, and publications succeed or fail. Examples of good and bad design surround us. Yet we may not understand what makes a design attract us (or alternately repel us). In our July Alt on Topic workshop curated by Laurie Smithwick of LEAP Design, the fundamentals of good design will be revealed and you will learn basic Photoshop and Illustrator techniques for applying that design in your work.

We are offering four of our most popular design classes in a live half-day workshop July 17, 2004 from 9:00AM PT/12:00 PM ET to 1:45PM PT/4:45PM ET. In addition to learning skills you will be able to apply immediately, you will be able to interact with and network with your fellow workshop attendees. Many friendships and collaborations have resulted in connections past attendees have made. Sign up today and refine your brand and site.

If you do not own a copy of Photoshop or Illustrator, before class sign up for 30-day trial licenses. Follow along as Mike and Alma Loveland demonstrate tasks commonly used in online content creation. 

What You Will Learn

  • How to pair fonts (and how to create a sophisticated brand for yourself by limiting the number you choose)
  • How to choose a color palette for your brand and your website
  • Where to look for inspiration for your logo and how to translate that inspiration into a great logo that stands out from the rest
  • How to harness the awesome power of Photoshop, including tricks that will have you whipping out photo collages in no time at all
  • When to use Illustrator instead of Photoshop and how to create graphics that enhance your brand

Seats in this half-day workshop are limited. Grab yours today.

About the Instructors

Laurie Smithwick, LEAP Design. Laurie is a design addict, collector of things, french-fry lover, cilantro hater, maker, chef, mom of twins, happy wife, and loyal friend. By day, she's an award-winning graphic designer who founded LEAP Design in 1988. She studied at Parsons, and honed her skills in the music industry, where her work was nominated for a Grammy for package design. Laurie teaches regular design classes here on the Alt Channel, and writes about design at UpsideUp. She lives in Charlotte, NC with her one husband, two daughters, and three cats.

Mike and Alma Loveland, Caravan Shoppe. Alma and Mike are an artist team with the vision that artwork can bring life and happiness into a home. Inspired by their two young children, they create printable art and toys for their online store, Caravan Shoppe. In 2013, they launched a toy brand, Attatoy, which they look forward to building over the coming years. Alma teaches a growing curriculum of Illustrator and design classes at atly.

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Eden Hensley

Marketing creative, community engagement specialist, technophile, photographer, food and wine enthusiast, and the founder and editor-in-chief of The Road to The Good Life, a lifestyle blog about appreciating and enhancing your life by being grateful for the "haves" instead of lingering on the "wants." There you will find personal stories about my life and family weaved in with real-life, achievable entertaining tips, recipes for hearty home cooked meals, and DIY projects for capturing and sharing memories. I believe the best place to swap stories is over a shared meal, preferably a Thai-meal served family style, and teach an online introduction class to Thai Flavors and host the Family Dinners at The Station supper club in San Francisco.