Attending Conferences 101: Perfecting the Elevator Pitch

By: Kelly Smith; Photo by: Brooke Dennis for Alt Summit

The first time I heard the term "elevator pitch" was when I read this article, while preparing for my very first Alt conference. To be honest, I was so nervous about summing up my story, nervous about sounding inexperienced, and nervous about being nervous. I followed all the advice, figured out what I wanted to say, and practiced my little heart out. 

So, how did it go? Well, I will tell you. I found myself being introduced to a group of my all-time favorite bloggers and when it was my turn for the big elevator pitch, I started choking up (there may have been a couple tears even). I was so embarrassed. 

But you know what - everyone was so nice. As it turns out, by the end of the day I got a lot better and in the process made a lot of great friends. I flipped things around, found my rhythm, and stopped thinking about how I was delivering and more about the message behind what I was saying. 

So whether you are trying to make a good first impression on your blog, or in person - just relax a bit. The real conversations, the real relationships, start after the elevator pitch. A bad pitch here and there will not be the end of you; just have the confidence to pick yourself back up, keep practicing, and network like a ninja


Eden Hensley

Marketing creative, community engagement specialist, technophile, photographer, food and wine enthusiast, and the founder and editor-in-chief of The Road to The Good Life, a lifestyle blog about appreciating and enhancing your life by being grateful for the "haves" instead of lingering on the "wants." There you will find personal stories about my life and family weaved in with real-life, achievable entertaining tips, recipes for hearty home cooked meals, and DIY projects for capturing and sharing memories. I believe the best place to swap stories is over a shared meal, preferably a Thai-meal served family style, and teach an online introduction class to Thai Flavors and host the Family Dinners at The Station supper club in San Francisco.