Content 101: Post-Processing to Improve Photos, Part 2

By: Eden Hensley; Photo by Brooke Dennis for Alt Summit

Many bloggers post-process their images to create a unique visual brand.

Luckily post-processing does not mean you need Adobe Photoshop. Depending on what you want to do, any of number of free tools may work for you, PicMonkeyCanva, Studio (a smartPhone app), or something else. To determine which tool best suites your needs, read the comparison of Adobe Photoshop Elements, PicMonkey, and Rollip by Lexy of The Proper Pinwheel. And, for those curious about how Adobe Photoshop Elements differs from Adobe Photoshop, check out Mike Loveland's side-by-side review of the two software packages.

Regardless of which photo editing software you use, after following the four basic post-processing rules, you should consider doing these three things in post processing to brand your images:

  1. Brighten your photos.
  2. Add a filter.
  3. Use overlays and text.

If you want to get a little more creative with your photos, Lexy suggests using layer masks and Photomerge (available with Adobe Photoshop or Adobe Photoshop Elements):

  • Highlight a specific part of a black and white photo with color.
  • Swap subjects in two different photos.

How do you process your photos to create a unique visual brand? Do you limit yourself to one filter?