By: Sara Urquhart. Photo by: Justin Hackworth.
When you work in a flexible industry like ours, putting in the hours you need to can be challenging unless you set up a structure to support great work habits, especially you’re balancing other responsibilities like parenthood or a full-time job. Consider these tips for creating a consistent schedule.
Decide when you’ll work. Sounds simple, but without making this decision, your day will fill with other obligations. You may have to work on your social media career in the wee hours of the morning before the rest of the world wakes up, or late at night after little ones are in bed. It may require getting childcare midday during the week, or establishing expectations with your spouse about who is responsible for what and when. Likely it will be a mix of strategies that will keep your schedule open for work.
Create—and use—an editorial calendar. Again, deciding is the first step. Decide on content, styling and photos, writing, and collaborations ahead of time. Taking the time to plan means you aren’t scrambling at the last minute, or missing posts because they aren’t ready. Include time spent working on your business, and not just in your business. Schedule time for blog innovation and experimentation—things like investigating new platforms and emerging technology.
Consider batch creation. If a few hours here and there doesn’t suit you, it might work best for you to set aside an entire day, or even a few days, to pump out multiple blog posts, tutorials and styled shoots. Continue to plan and generate ideas between these power days without worrying that you’re falling behind in executing them.