The Critical Step in DIY Blogging (That’s Often Forgotten)


By: Melanie Blodgett

One time I had a pretty good idea. I executed that idea at a party and then posted it on my blog. But I made a mistake. I didn’t edit it well and had the idea hidden in the post and not the star of the post. It did not make the splash I was hoping it would. Then, about six months later, another blogger executed the same idea but it was edited expertly and the post went viral. In fact, this was three years ago and I’m still seeing it all over the place. It was then that I really realized, the editing is just as important as creating the content.

There are a lot of factors that contribute to a well done DIY post, but one of the most critical steps is editing. Yet, it’s so often overlooked or forgotten. I get it, by the time I’ve come up with the idea, created the object, and photographed the steps, the last thing I want to do is spend several hours editing the photos and the post. But that last step can take the post from simply liked to a huge hit. So my suggestion to you is to create your own editing checklist and then mentally go through it every time you’re about to publish a post. Here are some suggestions for ideas you could ask yourself: 

- Does the opening photo let your readers know what the post is about right away? Does it make you want to keep on reading?

- Are the instructions written clearly? Do you have photos showing the more complicated steps?

- Are there any typos or grammar mistakes?

- Did you include detailed photos?

- Is the post consistent with the rest of your content?

- Is there anything you could do to improve the post? Even if it means retaking the photos?

Okay, let’s edit our little hearts out. 


Want to know more about DIY blogging? Check out Melanie's class on the Alt Channel! 

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Eden Hensley

Marketing creative, community engagement specialist, technophile, photographer, food and wine enthusiast, and the founder and editor-in-chief of The Road to The Good Life, a lifestyle blog about appreciating and enhancing your life by being grateful for the "haves" instead of lingering on the "wants." There you will find personal stories about my life and family weaved in with real-life, achievable entertaining tips, recipes for hearty home cooked meals, and DIY projects for capturing and sharing memories. I believe the best place to swap stories is over a shared meal, preferably a Thai-meal served family style, and teach an online introduction class to Thai Flavors and host the Family Dinners at The Station supper club in San Francisco.