Introduce Yourself Like a Pro

By: Sara Urquhart. Image by: Justin Hackworth

As an entrepreneur, you have to be your best representative for your work, your brand, and your projects, and that means introducing your business clearly and concisely. Whether you first meet someone in person or online, describing your work succinctly indicates your ideas are solid and informed, and that you’re an articulate, clear thinking professional.

First, explain what you do in simple terms. Consider two versions of an introduction. Which would leave the best impression? “I blog about lots of stuff, actually. I’m interested in so many things, so I love to write about whatever I find…things like art, design, fashion, you know.” Or, “I blog daily about the latest in art, design and fashion.”

The difference is obvious, right? Use the succinct approach, and do the same when talking about readership, previous campaigns, and future goals.

Leading with enthusiasm and passion tells the story of your business in a powerful way. Your passion for your work will help others remember you and your brand, so talk about what you love most, what makes you feel alive about your business.

If necessary, spend a few minutes crafting a couple of good, concise sentences about your work and your brand, so you can introduce yourself and your work with the confidence you deserve.



Eden Hensley

Marketing creative, community engagement specialist, technophile, photographer, food and wine enthusiast, and the founder and editor-in-chief of The Road to The Good Life, a lifestyle blog about appreciating and enhancing your life by being grateful for the "haves" instead of lingering on the "wants." There you will find personal stories about my life and family weaved in with real-life, achievable entertaining tips, recipes for hearty home cooked meals, and DIY projects for capturing and sharing memories. I believe the best place to swap stories is over a shared meal, preferably a Thai-meal served family style, and teach an online introduction class to Thai Flavors and host the Family Dinners at The Station supper club in San Francisco.