Attending Conferences 101: The Benefits Of Reception

By: Sara Urquhart  Photo by: Justin Hackworth

This series focuses on lessons I’ve learned about attending conferences over the years of organizing Alt. Read about how more isn’t always better here and how relaxing will make for a better conference experience here.

Whether you’re hearing presentations online or attending in person, don’t be afraid to repeat classes. For one thing, I’ve never seen a class that’s been taught exactly the same way twice, even if it’s the same teacher. Teachers are always updating their content, or sharing new stories that are relevant to the class. The same teacher can still have great information to share.

If you listened to a class at one point in your career, I am certain you’ll get something different out of it after you’ve made some progress. Practices that felt like a big deal to you six months ago are now old hat, and you’re ready to hear the next step. It’s amazing how a familiar topic can continue to yield new ideas and inspiration as our level of experience grows.

If it’s a similar subject, but a different teacher than you’ve seen in the past, definitely don’t hesitate to attend again. Every teacher has a different take on a subject, different information, and different experiences to reference. If the topic is especially interesting or relevant to your business, learn about it from as many people as you can. Gleaning ideas and perspectives from a number of experts will help you forge your own best practices.

Take advantage of every opportunity to learn about growing your business, and it may not be long before you’re the expert. 


Eden Hensley

Marketing creative, community engagement specialist, technophile, photographer, food and wine enthusiast, and the founder and editor-in-chief of The Road to The Good Life, a lifestyle blog about appreciating and enhancing your life by being grateful for the "haves" instead of lingering on the "wants." There you will find personal stories about my life and family weaved in with real-life, achievable entertaining tips, recipes for hearty home cooked meals, and DIY projects for capturing and sharing memories. I believe the best place to swap stories is over a shared meal, preferably a Thai-meal served family style, and teach an online introduction class to Thai Flavors and host the Family Dinners at The Station supper club in San Francisco.