Rebranding Your Blog: DIY

By: Susan Brinson Photo by House of Brinson

Can you believe it's almost the end of the year? Are you getting pumped about what you want to accomplish next year? I know it seems a bit early for all this jazz, but if you are getting ready to take on a big project and it's just you driving the bus, you need all the lead time you can get. Rebranding your blog is a big project that can take several months if you are squeezing it into your normal schedule.

Here's some tips and tricks for ensuring success when you start a big project:

Write a high-level level timeline

Life happens, so when I'm working on a big project, I like to write a high level (not too detailed)  timeline. This keeps you on track, and allows you to focus on one step at a time, rather than being overwhelmed with a big project.

Form a 'success group'

Staying motivated is key! Choose two people who will stick with you through your entire project. I like to pick one person who is highly engaged in the project I'm working on (like a fellow blogger if your working on a blog project). And second, a friend who is not as close to the details of the project, and will have an objective opinion (a friend who reads your blog). 

Organize your thoughts and inspiration

I use Evernote to stay organized and break out my notes to match my timeline actions. Working on your brand is tough! You have all these ideas and thoughts racing through your mind. Jot them down in Evernote until it's time to work on that area of your project. This will record your fab ideas, and keep you focused in the immediate task at hand.

When I started this, I didn't know where to begin. I knew how to work with large complex brands with a team, but didn't know where to start for my two person blog team! I took a complicated process and simplified it so a one or two person team can find success.

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Eden Hensley

Marketing creative, community engagement specialist, technophile, photographer, food and wine enthusiast, and the founder and editor-in-chief of The Road to The Good Life, a lifestyle blog about appreciating and enhancing your life by being grateful for the "haves" instead of lingering on the "wants." There you will find personal stories about my life and family weaved in with real-life, achievable entertaining tips, recipes for hearty home cooked meals, and DIY projects for capturing and sharing memories. I believe the best place to swap stories is over a shared meal, preferably a Thai-meal served family style, and teach an online introduction class to Thai Flavors and host the Family Dinners at The Station supper club in San Francisco.