#Bingiton to Win

By Melanie Blodgett. Photography by Design and Form.

Some things become habitual over time. Brushing your teeth.  Eating breakfast. Putting on shoes. Searching on Google.

Bing believes there is a better way. They believe searching shouldn’t be a mindless process. It shouldn’t be the same way it was a decade ago. They believe in forward momentum. They believe searching should be about discovery and accomplishment. It should be a process to be savored, and like most things, it is better when you can share it with others.

Bing believes that we can help you make the most out of every moment and turn search into serendipity. Not only are Bing web search results preferred over Google nearly 2 to 1 in blind comparison tests, they also include results from your social networks who know about the local eats, streets and shops that fit your tastes.

Skeptical? Take the Bing It On Challenge at bingiton.com and let us know what you think by tweeting with hashtags #altsummit and #bingiton. We’ll deliver special goodies for select participants…call it our version of social serendipity. And keep in mind, one of the prizes is a ticket to Alt Summit SLC 2013!

PS. Want a bit more? Watch a jazzy video about Bing's new social search feature and see how only Bing brings your social networks into your search experience.