Realizing You Can’t Do It All


By Sara Urquhart. Photography by Casa&Co.

Being an entrepreneur means wearing lots of different hats to keep your business moving forward. Hopefully you love most of the work associated with your business, but you’ll almost certainly come across something you’re either not good at or you just don’t like doing.

You bring the most value to your business when you’re doing the things you’re passionate about, so create a situation in which you don’t get hung up on things you don’t like doing.

These kinds of tasks are easy to discover—they’re the things you ignore or avoid until the last possible minute. They’re the things that produce a knot in your stomach, or bring you to tears, and they won’t go away until you face them.

First, ask yourself if it’s an essential task. Is it something you can eliminate or reduce, and still have a viable business? If the answer is yes, congratulations! If the answer is no, keep reading.

You can muscle your way through unpleasant tasks in small, regular intervals (ignoring it altogether makes it worse!), but a better solution is to find someone else to do these things for you. You may need to hire an accountant or a marketing guru to get the help you need. If funds are tight, consider arranging a trade to create value. At the very least, collaborate with another blogger to see how you can help each other.

The bottom line is that no successful entrepreneur is doing everything herself. Getting the help you need frees you up to do the work you truly love.

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Eden Hensley

Marketing creative, community engagement specialist, technophile, photographer, food and wine enthusiast, and the founder and editor-in-chief of The Road to The Good Life, a lifestyle blog about appreciating and enhancing your life by being grateful for the "haves" instead of lingering on the "wants." There you will find personal stories about my life and family weaved in with real-life, achievable entertaining tips, recipes for hearty home cooked meals, and DIY projects for capturing and sharing memories. I believe the best place to swap stories is over a shared meal, preferably a Thai-meal served family style, and teach an online introduction class to Thai Flavors and host the Family Dinners at The Station supper club in San Francisco.