By Jenner Brown.
A question I often get asked is which platform is best for hosting your online videos, YouTube or Vimeo? The answer is case specific. They are very similar, having the same underlying purpose and structure. The difference between the two is subtle, kind of like Mac vs. Windows. Let's dive in a bit deeper and look at the comparisons.
Like Windows, YouTube has a much larger user base and is more utilitarian. It is owned by the mighty Google and that puts it pretty far ahead when it comes to reach and visibility. While both platforms use search, the YouTube search engine is much more commonly used by people searching for online content. If someone is searching solely from within YouTube, your Vimeo videos will be invisible. The key with YouTube is to take advantage of the keyword tagging to make sure people find you. Start with that and then focus on getting people to subscribe to your channel.