Elevator Pitch

THE PITCH
Raise your hand if you're ready to put your computer down for the next week and relax with family and friends, face-to-face. Yeah, we are, too! But before you do that, we wanted to remind you that now is the perfect time to practice your elevator pitch - two to three short sentences that describe who you are, what you create, write about, or sell, and what keeps you driven.

The idea behind the name "elevator pitch" is that sometimes you only have a few seconds to make a lasting impression. When that opportunity strikes, whether in an elevator with the CEO of a company you adore, or bumping into someone you have been dying to work with, you want to have a confident pitch.

Family gatherings are the perfect time to practice and learn from your mistakes. How do you explain what you do to your great-aunt who has never read a blog? So, start with her, listen to her questions, refine your answers, and know that it will only get easier from there.

Practicing your pitch will relieve stress and breed confidence at the same time. The typical pitch includes these three elements:

  1. Your blog or business name
  2. What your focus or main objective is (DIY, lifestyle, design, photography, food, etc.)
  3. A tag line or unique trait that sets you apart

For this week's Alt Chatter, we asked four Alt Alums to share their elevator pitch with us!

Melissa Bahen - Lulu the Baker
I write about simple recipes and projects, and modern country life at my blog Lulu the Baker. I am also an author, conference organizer, and contributor for Better Homes and Gardens and Julep.

Olivia Omega - Laugh Live Love
I help creative women entrepreneurs develop the tools needed to grow their business through online and offline personal branding, social media, and marketing strategy. And my husband and I are a yin/yang, tag team marketing duo that creates powerful visual branding as well as scalable sales strategies. We are specifically looking to partner with established health, wellness, and nutrition focused entrepreneurs who have grown their business as far as they can on their own and who need help increasing reach and more importantly revenue.

Amanda Gentis - Alamo City Moms
Alamo City Moms is San Antonio's largest parent-centric website and a go-to resource for San Antonio families. Backed by a dynamic team of moms who span the age and stage-of-life gamut, and who mirror our readership, we provide an on-line tribe, reliable information, and city goings-on as well as off-line connections through mom and family centric events.

Kelly Smith - Cloudy Day Gray
We all have cloudy days, but I believe it is what you do with those cloudy days that defines who you are. I do my best to give, live, and love while celebrating everyday as a content creator, author, and donate life advocate at Cloudy Day Gray.