3 Ways to Utilize Iconosquare


Guest post by: Bethany Everett; Photos by: Brooke Dennis and Justin Hackworth

Many of us use Instagram to help supplement our blogs and businesses, but what about the backend? How can you find out what's working and what's not. The secret? Iconosquare, the most used tool for tracking Instagram statistics.


Engage with ease.

Viewer allows you to see your feed in bulk. From there you can like and comment. Too busy to be on Instagram all day? Don’t miss a comment! View all the comments on your media under Manage. You have the option to reply or delete. (Watch how Heather Armstrong handles comments on her social media and her website.) 

Learn your numbers.

Use trends to figure out what your followers want to see or to set new goals for yourself. Did you notice that you gained a lot of new followers? Maybe you should reintroduce yourself. Is your most liked photo full of pink? Try adding pink to more of your photos. Remember to take this information with a grain of salt. If you hate pink, then don’t use it.

Optimize your Instagram account!

Not only can you use Iconosquare to see your posting habits, but it also shows you when your followers are engaging with your content. If most of your engagement is happening Monday at 4PM, you should definitely be posting then.


Eden Hensley

Marketing creative, community engagement specialist, technophile, photographer, food and wine enthusiast, and the founder and editor-in-chief of The Road to The Good Life, a lifestyle blog about appreciating and enhancing your life by being grateful for the "haves" instead of lingering on the "wants." There you will find personal stories about my life and family weaved in with real-life, achievable entertaining tips, recipes for hearty home cooked meals, and DIY projects for capturing and sharing memories. I believe the best place to swap stories is over a shared meal, preferably a Thai-meal served family style, and teach an online introduction class to Thai Flavors and host the Family Dinners at The Station supper club in San Francisco.