Social Media 101: Utilizing Facebook

By: Kelly Smith; Photos by Brooke Dennis and Justin Hackworth for Alt Summit

Facebook is the largest social network, receives the most traffic referrals, has the 2nd longest shelf life for social media posts, and holds the possibility of building a highly targeted audience. However, Facebook can also seem unpredictable when sharing content which can lead to frustration. Peg Fitzpatrick, co-author of The Art of Social Media, spoke at Alt Summer 2015 and broke down the most important elements for turning Facebook into your blog's BFF. 

Like any aspect of your blog and business, it is critical to use the space wisely which always means digging deeper and asking important underlying questions. 

  • What are your marketing goals?
  • Who is your target audience?
  • What type of information do you want to share?

Once you have addressed these questions it becomes easier to make a clear call to action that guides your audience to one uniform goal and can get you an average click through rate of $0.27. That means that as little as $5 can really rock your post. 

5 Ways to Rock Your Facebook Page

We all want to grow and understand our audience. One marketing method is to focus attention on a similar audience base and make an introduction. Facebook makes this easy with their audience targeting feature. Use your goals in combination with analytics to identify and refine your niche. 

  • Share content that you, yourself, would be excited to see.
  • Be yourself - your specific vibe attracts your tribe.
  • Share other people's content - always be generous!
  • Experiment - each page is unique so keep on trying new things.
  • Be consistent.

7 Tips for Increasing the Reach of Your Facebook Page

Think about sharing on Facebook as more of an organic platform and less as a means for promoting. Keep the following tips in mind when posting onto your page. 

  • Upload all videos natively.
  • Create mini blog posts - not just a short tease.
  • Have a clear call to action.
  • Include a link to the post.
  • Include a link to pin and read later.
  • Engage with your audience by asking questions, for feedback, or to comment or like.
  • Embed your links into the post.

Head on over to Peg's Facebook page and check out her genius in action and be sure to let us know if any of these types of tricks make a difference in your life on Facebook.