For Sponsors: A Simple Idea - Polling

By: Sara Urquhart; Photos by Brooke Dennis and Justin Hackworth

I have already established the many benefits a blogger’s large audience can offer brands. And here is an especially easy way to engage an influencer’s audience: hire them to ask their audience a question!

how sponsors can use influencers to gather information

Three questions Influencers can ask their Community: 

Do you have an opinion on this product vs. this product?

Would you be more likely to buy this or this?

What’s your experience with x or y?

When an influencer has a strong relationship with her community, followers are likely to respond, especially if the question feels authentic to her personal brand. Information gathered from her loyal followers represents market research, and is an innovative and valuable way of working social media into your brand’s long-term plans.

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