VIEW SCHEDULE BY DAY

Wednesday Thursday Friday Saturday

Wednesday, January 20, 2016

2:00p - 6:00p  Check-in

3:00p - 4:00p  Early Bird Session I

Creating Your Vision and Setting Actionable Goals
Monique Malcolm

The New Year just started. It's 2016! And it's a great time to discuss how to really accomplish your big goals. Goal setting is something that everyone knows they should be doing, but few people actually do well. This session is all about creating your vision and setting actionable goals. Monique's presentation will cover vision (getting clear about the big picture), goal (choosing what you want to achieve this year), and plan (how to manage your goals on a quarterly and monthly basis).

Workflow to Wow
Helen Jane Hearn and Margit Detweiler

OMIGOSH RUNNING A SITE IS SO FUN AND HARD. But with smart workflow it doesn't have to be. Hear from two web veterans about how they bring an original theme and visual content to life every week. They'll cover things like going beyond the editorial calendar, how to create a genius workflow combining modern tools with asset numbers and traditional "magazine" systems, how to build a team that works efficiently and is invested (even if you can't pay them a whole lot), how to find the right publishing cadence, and why social streamlining is key.

4:15p - 5:15p  Early Bird Session II

Fail Big! Key Strategies on How to Rebound from Professional and Personal Failures and Hardships, and Reinvent Ourselves
Olivia Omega

After launching a successful business and appearing on a national talk show three times in a row, Olivia's son was diagnosed with autism, her husband left and her business crumbled all in the same week. She had failed. And for a couple years, she went dark, hiding from everyone (especially other women entrepreneurs she had encouraged along the way) because of the shame. It took some time, but she was able to heal from the pain of losing what she had worked so hard for and find ways to come back even stronger with a new sense of self. Come to this class and get ready to rebound!

Designing a Life You Love
Samantha Ettus

This class offers attendees a powerful but simple framework for thriving professionally and personally at the same time. Having worked with thousands of women over the past two decades, Samantha has learned what it takes to create and sustain a life that offers love, success and satisfaction. Using a combination of inspiring stories, motivational messages and practical solutions, she aims to turn everything you know about work-life balance on its head. Soon attendees will be baking up a lifestyle that is more satisfying, rich, and delicious than they ever thought possible.

6:30p  Opening Night Dinners

 

Schedule* for Thursday, January 21, 2016

8:00a - 4:00p Check-in

8:00a - 12:00p  Hallway Help Desk

Ask A Copy Writer
Amy Sharp

Does your content need a refresh? Are you telling a cool story? What is your narrative saying? Do you want a creative writer/poet + copywriter for America's largest women-owned indie ad firm to give you some time? Amy is here to help.

Ask A Financial Advisor
Brian McLane

There are some money questions your accountant can answer, but other times you need to go straight to a banker. What sort of bank account features do you need to make your business run smoothly? What does it take to get a loan to build your business? When would a revolving line of credit make sense? Talk to Brian to get your banking questions answered with no pressure.

9:00a - 10:30a  Opening Keynote
Jihan ZencirliMariam NaficyLuvvie AjayiSarah Michelle Gellar

Our Opening Keynote will knock your socks off. Four Internet Powerhouses will give stand alone talks on four different topics. We'll learn how to Hope for the Worst, we'll learn how to Create a Personal Style That Matches Brand Values, we'll discuss Authenticity in the Age of Social Media, and we'll learn about The Evolution of Personalized Experiences.
KEYNOTE ROOM

10:30a - 11:00a  Break
Now's your chance to connect with a sponsor, fill your coffee cup, exchange a business card, or take a few minutes to yourself.

11:00a - 12:30p  Breakout Session I

How to Find Your Way to Your Dream Job
Jodi LevineAmanda KingloffNancy Soriano

From art world jobs to magazine/publishing gigs to book authors — these three successful women all followed the same trajectory in their careers. Attend this session for an interesting discussion about how to find your way to your dream job, how to take logical next steps, and when you know the time is right to take the plunge into breaking off on your own.
BREAKOUT ROOM 1

Everything You Need to Know to Become a Periscope and Snapchat Pro
Rachel MatosMarisa CummingsKathy Cano-MuilloCathy Olson

Snapchat and Periscope are HOT! You want to join in the fun but aren't sure why your business should get involved, or what you should expect to get out of it. In this class, you'll find out the difference between the two apps, how brands are using these platforms in awesome ways, and how to measure metrics from each platform.
BREAKOUT ROOM 2

Becoming a Pro at Working With Brands
Yana PuacaJessica FlanniganMugs BuckleyCourtney O'Dell

If you're a blogger just starting out, a long-time seasoned blogger, or anywhere in between, this session is for you. These pros will cover questions like: What do media buyers look for when evaluating blogs? What can I do to get on a brand's radar? How do I approach a brand? How important is a site's size and what constitutes having a sizable blog? What's more important: Uniques or pageviews and why? Should I have a media kit and if so what should it contain? What can I do to better position myself to get noticed, get the attention and ultimately work with a brand? What are good examples of well-done sponsored posts? What does success look like to a brand in an ad campaign? What can I do to increase my chances of renewal after a campaign ends?
BREAKOUT ROOM 3

12:00p - 4:00p Hallway Help Desk

Ask A Designer
Laurie Smithwick

Need advice on your logo? Wondering if your header looks outdated? Is your contact button in a smart place? What's a good color scheme? If this a cool font? Get all your blog design questions answered at the nifty Ask A Designer Desk.

Ask A Creative Problem Solver
Dayle Bennett

Feeling stuck? Not sure how to move forward with your website, or your social media, or your career? Now's your big chance! Talk with Dayle, creative problem solver extraordinaire, and start making progress again. Oh. And she's a color expert too! So bring your color questions here.

12:30p - 1:55p  Lunch and Keynote Conversation: How to Bring a Social Good Component to Your Brand
Rachel FaucettSara DomvilleJane Mosbacher Morris

As you finish your lunch, these 3 amazing entrepreneurs will take the stage for an info-packed presentation and Q&A. Get ready to think about the potential of your business in a BIG way.
KEYNOTE ROOM

2:00p - 3:30p  Breakout Session II

Instagram: Growth Strategies and Better Images
Heather MildensteinKristan RainesAnnie Reeves

This panel will have two parts. In Part 1, Heather will talk about how to grow an Instagram following as a business or as a personal brand. She has tried and true tactics to share. In Part 2, Kristan and Annie will talk about how to make your Instagram images better. They'll teach you not only how to take better pictures with your phone, but also which apps you should be using to make your pictures stand out in a crowd.
BREAKOUT ROOM 1

The First Steps to Making Money with Your Blog
Miranda AndersonReichel BroussardEva JorgensenAlison Faulkner

Heard you can't make money off blogging or your social media accounts? Don't buy it! Attend this class to learn the first steps you need to take to start generating revenue — even if your audience is small or medium sized. You'll learn about working with third-party media agencies like Mode, Clever Girls, Pollinate, etc.. You'll learn about making and selling your own products. You'll find out how affiliate links work and how you can implement them right this minute. And you'll learn about paid content creation like ebooks and workshops.
BREAKOUT ROOM 2

Growing Your Community
Morgan KayeCathleya SchroeckensteinLindsey PetersenMinnie Romanovich

How in the world does a community grow? Is there a science to it? Is it more of an art? What we’ve learned over the years: it’s some of both! Really good content, combined with proven publishing tactics (like clicky headlines and using your archives to your advantage), plus up-to-date social media strategies (including several you haven't even heard of). Whether your blog is brand new or well-established, you’ll walk away from this session with solid guidelines to building your new content (and spiff up your existing content), and strategies for leveraging your social media accounts, in a way that drives more traffic immediately.
BREAKOUT ROOM 3

3:30p - 4:00p Break
Snap a photo, grab a snack, connect with sponsors or simply gather your thoughts before the next class.

4:00p - 5:30p  Roundtables and Design Camps

ROUNDTABLES
KEYNOTE ROOM
Note: These exact same roundtables will repeat Friday morning.

1. How to: Get a Book Deal, Make the Book, and Promote the Book
Merrilee Liddiard

Interesting in creating a book? This roundtable will offer an overview of what to expect from beginning to end. But it's not just about the book itself. These days, even if you have an awesome book, the marketing of the book is part of the job. Merrilee can tell you where to focus your time.

2. Creating GREAT Blog Tutorials (Crafts & DIY)
Katelyn Wood

An informal chat and Q&A session about creating GREAT craft/diy tutorials.  Learn tips on how to work with product sponsors and how to effectively promote your projects.

3. All About the Google AdWords Keyword Planner
Jamie Dorobek

Learn how to find and utilize the best possible keyword topic for every blog post. Jamie will simplify the process and make keyword planner your new BFF!

4. Here's a Technical Overview of Your Website
Nell Lindquist

This roundtable will start with a quick primer on what a website actually is, then move to a discussion and comparison of major blogging platforms and how to decide which one is right for you (Wordpress vs Squarespace vs Tumblr vs Shopify). There will be an SEO Overview - including on-site, technical tips for how to optimize your site for Google. And also an overview of reporting and optimization tools by Google.

5. You Should Be Teaching an Online Class
Misha HettieAmanda Raba Gentis

Did you know you have a Zone of Genius? You do. It's what you do best. Misha and Amanda want to help you turn it into a class that you can share with your audience for fun or for profit. Misha will speak on how to find and refine the idea for your class and the best ways (workbooks, groups, forums, etc) to communicate with your students. Amanda will share how to create a cohesive lesson plan that makes sure your students are learning and retaining your valuable information.

6. Schedule Out the Chaos
Jessica Oakes

This roundtable will cover things like: How to keep things organized, the best apps, breaking things down into steps, the importance of writing things down, getting ahead of your schedule, working when you can, and creating a daily routine.

7. Don't Get Stuck; The 7 Stages of Business and How to Get to the Next Level
Mitzi Torgersen

A business (or blog) is like having a baby, they don't come with a manual and there is no checklist of things you have to do. It's easy to get lost in the surface components like web design and widgets that you may never really get down to the nitty-gritty of your business without a birds eye of where you are now. This class focuses on the important things to consider and gives you a checklist for growth and scale and a 7-Stage Roadmap to Success.

8. Reframing the Metrics You Use to Define Your Success
Vana Feliciano

What does it really take to be successful? Despite popular belief, it isn't losing sleep over followers, sales, sign-ups and analytics. It's reframing your metrics. Learn how to shift your focus to the things that will outlive your numbers - i.e. how much patience you have, how at ease you feel and how your creativity is feeling. Find out how to make it easier to focus on quality over quantity, in both life and business. Walk away with simple tools that will support your journey and a new outlook on what it means to be a BOSS.

9. The Power of Positioning
Janssen Bradshaw

What sets your blog apart from the millions of other sites on the Internet? This roundtable will give you hands-on help identifying what differentiates you and honing in on your unique offerings. The better you understand how to position your blog, the easier it will be to attract your target audience and land ideal brand partnerships, plus create more focused and relevant content.

10. Write a Book Proposal That Can't Be Ignored
Rachelle Doorley

Many of us dream of writing a book based on a blog, but how do you get your amazing idea in front of an agent or publisher? Learn what you should include in your book proposal and how to organize your pitch so that it gets you noticed. Participants will walk away with all the tools they need to put their proposal together.

11. How to Create a Media Kit and Advertising Rates
Megan Bailey

At this roundtable, you'll dive deep and really talk about what needs to be in your media kit and how to come up with advertising numbers on a professional level. Megan will talk real numbers that bloggers and influencers are currently using and the best way to gauge what bloggers should be charging.

12. How to Run a Successful Kickstarter Campaign
Marilee KilpackJessica Eraso

A recent study shows that women's odds of getting funded on Kickstarter are 8% higher than men's odds. That is a staggering statistic in the funding world, considering women's chances of getting investment money elsewhere are next to none compared to that of men's. We raised over $78,000 in our Kickstarter campaign last holiday season. Since then we have fielded many questions requesting a Kickstarter How-To and we want to teach you everything we know! If you're a small business looking for ways to get funding, or a blogger interested in raising capital to launch a product, don't miss this roundtable.

13. How to Work With Traditional Media to Grow Your Brand
Bettijo B. HirschiAimee Lowry

We jumpstarted the launch of Paging Supermom with our appearance on the Martha Stewart Show and have built relationships with local print magazines and television stations, using traditional PR techniques. Now it's your turn! Use traditional media to grow your social media company.

14. What You Need to Know to Hire a Website Designer
Joanna Dee

Hosting domain names, FTP accounts, oh my! Wordpress or Squarespace? Do it your self or hire a web designer. What the heck is HTML, SEO, responsive web design? How much does a website cost? Who should I hire? How long does it take to design and build a website? The internet and starting a website can be a VERY scary and overwhelming process. Joanna wants to empower people with the knowledge of how to embrace the internet and all its scary terms so that they can hire a web designer and articulate their needs.

15. Find Your Sparkle on LinkedIn
Nicole Hudson

Like many people Nicole started a LinkedIn Profile because her corporate Dad told her she should. She didn't use it for years! Then, in the last year she took a LinkedIn course and made her profile a lot better. Ever since, she's been contacted by businesses, clients, colleagues and especially recruiters every month. Come talk to Nicole about taking your LinkedIn profile to the next level!

16. Finding Your Niche or Defining Your Brand Within the Giant Blogosphere
Jessica Doll

A hands-on discussion to help you find your niche and strengthen your brand, whether you're building one from scratch or looking to fortify an existing one. I'll help you to define your niche, discover the core elements for your brand, and how you can use them to set the tone for your readers entire experience, from your logo to blog design and beyond.

17. Story-Based Analytics
Camille Whiting

Most influencers only touch the surface of analytics, but at this roundtable, Camille will teach about the huge trend of story-based analytics — i.e. telling the story of your audience, traffic, and content consumption, and what your audience really wants based on reports, connections, and data points. Get ready to discuss the critical role of analytics and look beyond your unique visitors, so you know your audience's data-based story.

18. The Business of Blogging
Amanda Schreyer

Amanda is a lawyer who loves working with bloggers. Join her roundtable to learn all about the business of blogging. She'll cover topics like copyright enforcement, and guidelines for using other's work, trademarks and branding, the legalities of hosting contests and sweepstakes, what you need to know about endorsements and FTC disclosures, how to create Terms of Use for your blog and social channels, licensing your brand, and the difference between employees and independent contractors.

19. Brand Collaborations 101
Anna SternAmanda HolsteinCait Weingartner

Together with Amanda Holstein of Advice from a Twenty Something, Collectively is excited to lead a collaborative two-part conversation on influencer marketing! First, we’ll talk about how influencers can monetize their blogs through brand collaborations, and some best practices for doing so. Then, we’ll flip the coin and look at things from the brand side to help answer the question, “what do brands want from bloggers?” Join us to get a peek behind the scenes of the influencer marketing industry with key learning’s from Collectively programs to get a better understanding of what brands look for when activating bloggers.

4:00p - 5:30p  Roundtables and Design Camps

DESIGN CAMPS

How to Work Less and Reach More People Sponsored by Flipboard
Stacy Teet

You make the most amazing content! Now how do you get people to see it? Power Pinner and social media expert Stacy Teet will show you how to market yourself like a pro without making it your full-time job. In this class you will learn how to promote your best content, resurrect old posts, and get it all in front of the people who want to read it right now. 
BREAKOUT ROOM 1

Thinking Outside of the Blog: Podcasting 101
Taylor BradfordBryn Huntpalmer

Thinking about getting into podcasting? You totally should. Podcasts are hot! Not sure where to start? Start with this Design Camp. Bryn’s podcast gets thousands of downloads a week and she’s recently been approached by sponsors. Taylor’s podcast is 6 months old and already successful. She knows that bloggers have a huge advantage when in comes to launching a podcast — they already have built-in listeners! Both of them can’t wait to teach you everything they’ve learned. By next Alt Summit, YOU will be the podcast pro!
BREAKOUT ROOM 2

Get Into Video!
Ashlee PrisbreyKara Kull

Ashlee is going to focus on why you should be doing video, and how to get started. She knows video can be scary, but she's going to give you the courage to just do it, and she'll go over how each platform is different — YouTube, Facebook, Instagram, Vine and Live streaming. Each one has their own audiences that are looking for different things. Kara's focus will be on how to look good and feel comfortable on video. The differences between feeling (and looking) awkward on camera and acting like a seasoned pro are tips you can practice and master if you just know what they are!
BREAKOUT ROOM 3

5:30p - 6:30p Meet and Greet with Cents of Style and La Crema
KEYNOTE ROOM

7:00p - 10:00p  Starry, Starry Night Party
GRAND SALON

 

Schedule* for Friday, January 22, 2016

8:00a - 12:00p Check-in

8:00a - 12:00p  Hallway Desks

Ask a Blogging Coach
Liz Stanley

Maybe you're a new blogger and feeling a bit overwhelmed. Maybe you're an advanced blogger but are having a particular blog problem and don't know how to solve it. Maybe you're looking to take your blog offline and try an event. Looking for someone kind you can talk to? Well, you're in luck! Liz is here as a Blogging Mentor and the thing she wants to do most is help YOU.

Ask an Accountant
Ben Sutton

Navigating accounts and looking at your blog as a small business can be challenging. And if your blog overlaps with your personal life, figuring out what qualifies as a business expense can be a minefield. No fear. Ben is ready to answer your questions about all things financial. Stop by and ask questions you have about setting up a blog as a business, get advice on what tools are the most useful, and find out how the IRS views sponsored posts and product reviews.

9:00a - 10:30a  Roundtables and Design Camps

ROUNDTABLES
KEYNOTE ROOM
Note: These exact same roundtables are happening the day before, on Thursday afternoon.

1. How to: Get a Book Deal, Make the Book, and Promote the Book
Merrilee Liddiard

Interesting in creating a book? This roundtable will offer an overview of what to expect from beginning to end. But it's not just about the book itself. These days, even if you have an awesome book, the marketing of the book is part of the job. Merrilee can tell you where to focus your time.

2. Creating GREAT Blog Tutorials (Crafts & DIY)
Katelyn Wood

An informal chat and Q&A session about creating GREAT craft/diy tutorials.  Learn tips on how to work with product sponsors and how to effectively promote your projects.

3. All About the Google AdWords Keyword Planner
Jamie Dorobek

Learn how to find and utilize the best possible keyword topic for every blog post. Jamie will simplify the process and make keyword planner your new BFF!

4. Here's a Technical Overview of Your Website
Nell Lindquist

This roundtable will start with a quick primer on what a website actually is, then move to a discussion and comparison of major blogging platforms and how to decide which one is right for you (Wordpress vs Squarespace vs Tumblr vs Shopify). There will be an SEO Overview - including on-site, technical tips for how to optimize your site for Google. And also an overview of reporting and optimization tools by Google.

5. You Should Be Teaching an Online Class
Misha HettieAmanda Raba Gentis

Did you know you have a Zone of Genius? You do. It's what you do best. Misha and Amanda want to help you turn it into a class that you can share with your audience for fun or for profit. Misha will speak on how to find and refine the idea for your class and the best ways (workbooks, groups, forums, etc) to communicate with your students. Amanda will share how to create a cohesive lesson plan that makes sure your students are learning and retaining your valuable information.

6. Schedule Out the Chaos
Jessica Oakes

This roundtable will cover things like: How to keep things organized, the best apps, breaking things down into steps, the importance of writing things down, getting ahead of your schedule, working when you can, and creating a daily routine.

7. Don't Get Stuck; The 7 Stages of Business and How to Get to the Next Level
Mitzi Torgersen

A business (or blog) is like having a baby, they don't come with a manual and there is no checklist of things you have to do. It's easy to get lost in the surface components like web design and widgets that you may never really get down to the nitty-gritty of your business without a birds eye of where you are now. This class focuses on the important things to consider and gives you a checklist for growth and scale and a 7-Stage Roadmap to Success.

8. Reframing the Metrics You Use to Define Your Success
Vana Feliciano

What does it really take to be successful? Despite popular belief, it isn't losing sleep over followers, sales, sign-ups and analytics. It's reframing your metrics. Learn how to shift your focus to the things that will outlive your numbers - i.e. how much patience you have, how at ease you feel and how your creativity is feeling. Find out how to make it easier to focus on quality over quantity, in both life and business. Walk away with simple tools that will support your journey and a new outlook on what what it means to be a BOSS.

9. The Power of Positioning
Janssen Bradshaw

What sets your blog apart from the millions of other sites on the Internet? This roundtable will give you hands-on help identifying what differentiates you and honing in on your unique offerings. The better you understand how to position your blog, the easier it will be to attract your target audience and land ideal brand partnerships, plus create more focused and relevant content.

10. Write a Book Proposal That Can't Be Ignored
Rachelle Doorley

Many of us dream of writing a book based on a blog, but how do you get your amazing idea in front of an agent or publisher? Learn what you should include in your book proposal and how to organize your pitch so that it gets you noticed. Participants will walk away with all the tools they need to put their proposal together.

11. How to Create a Media Kit and Advertising Rates
Megan Bailey

At this roundtable, you'll dive deep and really talk about what needs to be in your media kit and how to come up with advertising numbers on a professional level. Megan will talk real numbers that bloggers and influencers are currently using and the best way to gauge what bloggers should be charging.

12. How to Run a Successful Kickstarter Campaign
Marilee KilpackJessica Eraso

A recent study shows that women's odds of getting funded on Kickstarter are 8% higher than men's odds. That is a staggering statistic in the funding world, considering women's chances of getting investment money elsewhere are next to none compared to that of men's. We raised over $78,000 in our Kickstarter campaign last holiday season. Since then we have fielded many questions requesting a Kickstarter How-To and we want to teach you everything we know! If you're a small business looking for ways to get funding, or a blogger interested in raising capital to launch a product, don't miss this roundtable.

13. How to Work With Traditional Media to Grow Your Brand
Bettijo B. HirschiAimee Lowry

We jumpstarted the launch of Paging Supermom with our appearance on the Martha Stewart Show and have built relationships with local print magazines and television stations, using traditional PR techniques. Now it's your turn! Use traditional media to grow your social media company.

14. What You Need to Know to Hire a Website Designer
Joanna Dee

Hosting domain names, FTP accounts, oh my! Wordpress or Squarespace? Do it your self or hire a web designer. What the heck is HTML, SEO, responsive web design? How much does a website cost? Who should I hire? How long does it take to design and build a website? The internet and starting a website can be a VERY scary and overwhelming process. Joanna wants to empower people with the knowledge of how to embrace the internet and all its scary terms so that they can hire a web designer and articulate their needs.

15. Find Your Sparkle on LinkedIn
Nicole Hudson

Like many people Nicole started a LinkedIn Profile because her corporate Dad told her she should. She didn't use it for years! Then, in the last year she took a LinkedIn course and made her profile a lot better. Ever since, she's been contacted by businesses, clients, colleagues and especially recruiters every month. Come talk to Nicole about taking your LinkedIn profile to the next level!

16. Finding Your Niche or Defining Your Brand Within the Giant Blogosphere
Jessica Doll

A hands-on discussion to help you discover the true 'you' in your work, from finding your niche to defining your brand.

17. Story-Based Analytics
Camille Whiting

Most influencers only touch the surface of analytics, but at this roundtable, Camille will teach about the huge trend of story-based analytics — i.e. telling the story of your audience, traffic, and content consumption, and what your audience really wants based on reports, connections, and data points. Get ready to discuss the critical role of analytics and look beyond your unique visitors, so you know your audience's data-based story.

18. The Business of Blogging
Amanda Schreyer

Amanda is a lawyer who loves working with bloggers. Join her roundtable to learn all about the business of blogging. She'll cover topics like copyright enforcement, and guidelines for using other's work, trademarks and branding, the legalities of hosting contests and sweepstakes, what you need to know about endorsements and FTC disclosures, how to create Terms of Use for your blog and social channels, licensing your brand, and the difference between employees and independent contractors.

19. Brand Collaborations 101
Anna SternAmanda HolsteinCait Weingartner

Together with Amanda Holstein of Advice from a Twenty Something, Collectively is excited to lead a collaborative two-part conversation on influencer marketing! First, we’ll talk about how influencers can monetize their blogs through brand collaborations, and some best practices for doing so. Then, we’ll flip the coin and look at things from the brand side to help answer the question, “what do brands want from bloggers?” Join us to get a peek behind the scenes of the influencer marketing industry with key learning’s from Collectively programs to get a better understanding of what brands look for when activating bloggers.

9:00a - 10:30a  Roundtables and Design Camps

DESIGN CAMPS

The Creative Millionaire Sponsored by Cents of Style
Courtney Brown

Take your creative vision and turn it into a multi-million dollar business reality. Did you know that less than 5% of business starts make it to becoming a million dollar idea? It’s true. But you can be one of the 5% exceptions! Let Courtney Brown, CEO & Owner of Cents of Style, show you how to creatively go from your current reality to a reality you only dream of! She’ll focus on concrete steps you can take to go from floundering to flourishing. 
BREAKOUT ROOM 1

Pinterest: The Art and Science of Pins, Winning Pinning Strategies, and How to Make a Living on Pinterest
Kevin KnightAlex Evjen

Kevin will speak on The Art & Science of Pins: How to craft content that guides Pinners on their journey from discovering to doing, and build your brand at the same time. Including proven Pinterest research and best practices for making great pins. Alex will talk about Winning Pinning Strategies: When should you pin. How often should you pin. How much of your own stuff should you pin. And what are best practices on captions. She'll also talk about options for earning an income with Pinterest. 
BREAKOUT ROOM 2

Intro to Brush Lettering: From Sketch to Digital Design Sponsored by PicsArt
Bianca Mascorro

In this class, calligrapher and teacher Bianca Mascorro will teach you how to create your own modern brush lettering and turn it into a digital design with PicsArt. From there, put your lettering onto anything — whether it's a photo for your blog, banners, or even a holiday card! 
BREAKOUT ROOM 3

Photo Styling
Candice Stringham

Styling photos is an art, an art that Candice Stringham has mastered. Join this hands-on class to see photo-styling happen in real time, and to try your own hand at it. Walk away with practical tips and techniques that you can put to use immediately.
VENEZIA ROOM

10:30a - 11:00a  Break
Make a plan for the afternoon, chat with a sponsor, or stop at a help desk. And find a light snack in the lounge.

11:00a - 12:00p  Breakout Session III

Beginning Social Media: Keeping a Brand Alive and Well on Social Media Without Sacrificing Sanity
Asia Rau VintonLorena GarciaSakura Considine

There are numerous tools and methods to help you manage your social media outreach without going nuts. The session will include an overview of the top platforms worth the time and effort, when it's ideal to pay for additional boosts, and what services are at your fingertips — free and paid. This session is aimed at those who are new to blogging, new to Alt Summit, own their own small business or wish to own their own business. 
BREAKOUT ROOM 1

Planning In-Person Events
Melissa BahenAlix Adams

So many bloggers are looking to extend their creativity beyond their blog and into real life events, but how do you get started? This class will help you figure out what kind of event might work best to achieve your goals, how to find a proper venue, how to figure out logistics like number of attendees, and how to determine if it should be a ticketed event, a sponsored event, or something else entirely. From small retreats to workshops to parties, there's an event that would be perfect for your community. So let's get it going!
BREAKOUT ROOM 2

I Care About X, But I Blog About Y
Chrysula WinegarHeather ArmstrongKrystal Knight

You have a craft blog where you love sharing DIY posts. But you also have a niece with Type 1 diabetes and you want to write about that too. Or you have an established interior design blog, and a newly budding passion for human rights advocacy.  Or maybe you have a "mommy" blog where you talk about family life and parenting, but you're also interested in political discussions. How do you handle both? Is it even possible? How do you bring your audience into the things you really care about?
BREAKOUT ROOM 3

12:00p - 1:00p  Lunch & Networking

12:00p - 4:00p Help Desks   

Ask a Lawyer
Amanda Schreyer

Legal questions getting you down? Not sure if the url you have in mind is a conflict with another company? Can't figure out how to set up your partnership? Need advice on some legalese in the latest contract you received? Then you should talk to Amanda at the ever helpful Ask A Lawyer Desk.

Know Your Audience/SEO Desk
Sara Downey Robinson

Keep hearing you need to improve your SEO but not sure where to start? See your stats and wonder who your audience is? Talk to Sara. She'll tell you about audience profiles (so you know who you're marketing to) and show you how that knowledge can power your SEO and other social media efforts.

1:15p - 2:45p Workshops

Working With Others: Part A - 10 Tips for Creatives Who Manage Other Creatives;
Part B - How to Work with a Creative Partner & Friend

Summer BellessaBrooke WhiteAngelika Temple

In part A, you’ll learn how to manage creative folks. As a blog, company or brand grows, learning how to manage others while maintaining your own creative practice can be super challenging. After all, management is an entirely different skill than doing everything yourself. In part B, you’ll hear from two long-time friends and business partners. Ever wondered what it’s like to start a company with your bestie? Now’s your chance to learn how to make the scenario dreamy.
BREAKOUT ROOM 1

How to Win At Content (In A Platform Driven World)
Meg KeeneMaddie Eisenhart

Content is EVERYTHING. And yet, we often ignore content in pursuit of the alluring dollar. But unless your content is great, there will be no dollars. Meg Keene and Maddie Eisenhart of A Practical Wedding, will share the content strategies they've used to grow APW from a blogspot account to one of the most powerful wedding brands online, with an online audience bigger than Martha Stewart Weddings, and specifically, how APW has grown users 90% and doubled revenue in the past year alone. You'll learn about crafting content across a variety of platforms in a challenging and changing internet environment. You'll learn about analyzing your various audiences, crafting daily content that maximizes traffic, creating long tail content, using SEO tools to figure out search trends, crafting compelling headlines, creating viral DIYs, developing an eye for viral stories, and the all important content marketing. And of course they'll discuss how to use your content skills to craft killer partnerships with brands, and make that sexy dollar.
BREAKOUT ROOM 2

Creativity and Vulnerability
Justina BlakeneyKaren Walrond

Karen will discuss the close link between being vulnerable and being creative. She'll talk about how to work through that vulnerability to ensure your work is original - not just what you've been told will "sell". Justina will share strategies, tips and ideas for discovering your most creative self and ways to apply that creativity to blogs, books, and everyday growth.
BREAKOUT ROOM 3

2:45p - 3:15p Break
Ready for more inspiration? Check out the fun, beautiful and interactive sponsor lounges.

3:15p - 4:00p  Workshops

Build Your Business Like A Boss and Learn How to Charge What You're Worth
Cyndie Spiegel

Women, especially creatives, are so challenged by putting a price tag on their time! In this presentation you'll find out the consequences of undervaluing work, and you'll gain the ability to respect and honor the work that you put into the world. You'll learn how to put a fair valuation on products and services, and how to increase the prices of current offerings (and SELL more of them!). You'll also learn about actionable tools to kick ass in your business and never undervalue yourself again.
BREAKOUT ROOM 1

Your Brand
Jasmine Star

So you've started a creative business. Wonderful! But how does an entrepreneur take their ideas, assets, and services and turn it into a brand? This presentation will outline how to set a solid foundation and attendees will walk away with actionable steps to immediately apply to their growing business.
BREAKOUT ROOM 2

3 Keys to YouTube Celebrity Status
Becki Crosby

People all over the world turn to YouTube to find answers to problems or find a creative escape. If you have a point of view to share then YOU belong on YouTube.  But how do you get started, what content should you create, and how do you get people to watch your videos? In this crash course Becki will teach 3 pivotal YouTube practices that will elevate your video marketing. Whether you're just getting started or you're a video master, this class directly addresses the most common fears and obstacles for creating videos and generating traffic and views.
BREAKOUT ROOM 3

4:15p - 5:30p  Closing Keynote Session

Elle Luna
KEYNOTE ROOM

Have you ever asked yourself the question “How can I find and follow my true calling?” That moment is what Elle calls the “should and must crossroads”. “Should” is what we feel we ought to be doing, or what is expected of us. “Must” is the thing we dream of doing, our heart’s desire. This closing keynote is sure to be the kick in the pants we all need from time to time to get ourselves moving forward in a direction we’re excited about. It's a don’t miss!

7:00p - 10:00p  Mini Parties

Hop from room-to-room and visit 7 different parties — each with their own fantastic theme! Food, drinks, photobooths, music. And you don't even need your coat! You can find all the Mini-party details here.
THIRD FLOOR OF THE HOTEL

 

Schedule* for Saturday, January 23, 2016

9:00a - 12:00p  Conversation Lounge and Local Tours

CONVERSATION LOUNGE
Hit the Conversation Lounge for coffee and pastries, and a chance to take one more meeting. Or just relax and enjoy going through your collection of notes and business cards.
VENEZIA

LOCAL TOURS
From food to shopping to flexing your photography muscles, these small group tours are a fun way to get outside and see more of Salt Lake City. Want to join a tour? Sign up at the conference check-in desk, then meet your group in the hotel lobby on Saturday morning.

Instagram Tour
Natashia McLean
This tour will take you to the ten most popular wall photo spots in Salt Lake City.

Foodie Tour
Winter Redd
Come hungry to this tour. Winter will share three local food artisans who love their craft. 

Indie Shopping Tour
Jeanetta Gonzales
This tour is all about trend spotting at some of the city's most interesting shops.

Antiquing and Thrifting Tour
Andrea Ament
Andrea will take you on a walking antiquing and thrifting tour, with a focus on scouting pieces that work well for photo styling.