Wednesday, January 21, 2015

2 PM - 6 PM – Check-in

3:30-4:30 Early Bird Session I

Purposeful Networking
Reachel Bagley 

How to write an elevator pitch, what makes an impactful business card, how to prepare for a networking event, how to follow up, how to use different social media platforms to grow your influence, live vs. digital networking, and succeeding as an introvert vs. an extrovert. Get ready to hand out those business cards!
BREAKOUT ROOM A

Finding Your Blogging Tribe
Jaclyn Carlson and Cyndie Spiegel

Finding like-minded creatives to collaborate, cooperate and kvetch with can be daunting. This session will help you authentically find your tribe (and maybe yourself) at Alt Summit (even if you aren't a full time blogger.)
BREAKOUT ROOM B

4:30-5:30 Early Bird Session II

Vision Exercise: Determining What Your Business is About
Karen Walrond

You'll be meeting with lots of brands and bloggers at Alt, and when you do, you'll be glad if you have a solid sense of what your business actually is. In this session, Karen Walrond will lead a vision exercise to help you determine what you business is supposed to be, and create a blog/business mission. Doing this helps make sure you're tailoring any opportunities that come your way to fit with what you want your work to be about.
BREAKOUT ROOM A

Rehab for Workaholics
Becki Crosby

The amount of tools we know we should be using for our businesses is growing at a staggering rate! Unfortunately, this can paralyze our productivity and focus so we forget our purpose and drive. Learn how to utilize technology to manage daily responsibilities and achieve work life balance, so you control your business instead of your business controlling you.
BREAKOUT ROOM B

6:30 PM – Dinners with Sponsors

Thursday, January 22, 2015

8 AM - 4 PM  Check-in

9:00 to 4:00 Hallway Desks

Ask A Graphic Designer
Laurie Smithwick

Need advice on your logo? Wondering if you header looks outdated? Is your contact button in a smart place? What's a good color scheme? Is this a cool font? Get all your blog design questions answered at the nifty Ask a Designer Desk.

Ask A Stylist
Audrey Wagner King and Izzy Hudgins

Bring your photos - the ones you think could be better, and the ones you're not quite sure about - and this stylist+photographer duo will give pointers on how to make them stronger. Service provided by Alt for personal guidance & advice. Enjoy!

9 AM - 10: 30 AM - Opening Keynote Session
Lisa Congdon

Ready to be inspired? Start the conference off right with hugely successful artist, illustrator, author and blogger, Lisa Congdon.

10:30 AM - 11:00 AM - Break

Now's your chance to connect with a sponsor, fill your coffee cup, exchange a business card, or take a few minutes to yourself.

11:00 AM - 12:30 AM - Breakout Session I

Beyond Sponsored Posts: Blogger & Brand Partnerships
Panelists: Indiana AdamsEmily FrameMugs BuckleyMark Gordon

Product reviews and sponsored posts are often the entry point for working with brands. But both parties can benefit from larger creative projects based on shared interests, education or audiences. In this panel session, learn more about how to develop an idea that goes deeper than a basic paid blog post.
BREAKOUT ROOM 1

Awesome Tools for Building an Awesome Online Brand
Alison Faulkner

Building and running an online brand can be an awesomely difficult thing to do. But don't despair. Alison Faulkner will break it down for you into a totally doable process. Whatever you may encounter along your business building road, Alison will show you how to turn it into something that can help build your online brand.
BREAKOUT ROOM 2

Pinterest - Community Growth, Revenue Streams, Driving Traffic
Panelists: Alexandra EvjenRachel FaucettKelly BeallSara Martineau

The power of Pinterest is growing! Learn how to grow your blogging voice by using Pinterest to establish your editorial calendars, find out what content is working and what isn't, glean inspiration for styling your images and really empower readers and followers to try things on their own.
BREAKOUT ROOM 3

12:45 PM - 1:45 PM - Lunch and Networking

2:00 PM - 3:30 PM - Breakout Session II

Instagram: How to Grow Your Following, Build Your Business, Measure Your Efforts
Allison Silber, Pei Ketron, Jordan FerneyAndi Teggart

For many of us, Instagram has become a daily part of our business routine, but sometimes it feels like we're flying blind. How often should we be posting? And what kind of photos should we show? And how do we know if it's effective? The session title says it all - in this class you'll hear practical advice on how to grow your following on Instagram, you'll learn how to grow your business and increase sales using Instagram, and you'll learn how to measure your reach using Instagram as well.
BREAKOUT ROOM 1

Contributors: How to Become One, What to Expect, and What Editors and Brands Are Really Looking For
Cathleya Schroeckenstein, Jen PinkstonMaddie Eisenhart

Contributing is a great way to grow traffic, add different voices to your site and increase revenue stream. Learn all about contributing from the perspective of those who have hired and managed contributors.
BREAKOUT ROOM 2

The Book Deal: Do You Need One?, How to Land One, and What the Book Making Process Looks Like
Meg Keene, Merrilee Liddiard, Judy Pray, Anne Weil

Thinking about negotiating a book deal? Get the nitty-gritty facts about contracts, numbers, and publicity, as well as the challenges of blog to book publishing from this seasoned group of editors and writers.
BREAKOUT ROOM 3

3:30 PM - 4 PM  -  Break

Put your feet up in one of the luxe lounges, grab a snack, and connect with your new friends. Or simply gather your thoughts before the next class.

4:00 PM - 5:30 PM - Roundtables and Design Camps

ROUNDTABLES

1. Working With a Virtual Assistant
Alissa Circle and Skye Mclain

2. Interactive Roundtable: Creative Thinking
Dayle Bennett

3. RE-branding Your Blog
PJ Feinstein

4. How to Create a Content Marketing Plan: Editorial Calendars and Social Media Schedules
Eden Hensley

5. Podcasting
Jess Lively and Hilary Walker

6. How to Design Your Website or Blog for the Best Return on Investment
Heidi Yarger

7. Crafting a Post-Alt Success Plan
Tiffany Han

8. How to Build Relationships With Large Brands When You Yourself Are a Relatively "Small" Brand
Alix Adams

9. The 20 Minute Marathon: A Work-Life Balance System
Annie Blake

10. Pinterest Analytics
Enid Hwang and Sara Martineau

11. Take Your DIYs To the Next Level
Kersey Campbell

12. Full Time Income on a Medium Sized Blog
Sara Schmutz

13. Instagram Videos
Jane Rhodes

14. Photoshop FAQs
Jess Becker

15. How to Create an AppL: From Idea to Finish
Garrett Gee

16. Newsletter 101 + Mailchimp Q&A
Ariana Hargrave and Christy Oyedeji

17. Mailchimp Feedback
Fernando Godina and Julie Gora

18. PLUGINS Every Blogger Needs to Know About
Ashlee Prisbrey

19. Launch Your Instagram Account: 0 to 9099 in Less Than 2 Months
Alison Prince

20. Hosting Local Events, Workshops or Parties
Julie Schumacher

21. How to Host a Charitable Event on Your Blog or Website
Elizabeth Evans and Liz Evans

22. How to Utilize the Blogging Community to Promote Your Shop
Michelle Hunt

23. Collaborations
Kimberley Ellen Hall

DESIGN CAMPS

Photo Styling
Candice Stringham

Do your images match your content? Do they draw a reader in and make them want to read more? Great imagery can support and enhance your writing, add value to your posts and help convey a mood and feeling on your blog. Learn how to illustrate your posts with beautiful images using creative styling, natural lights and compelling composition from editorial photographer Candice Stringham.
SAVOY ROOM

Improve Your Instagram Photography -- Including 4 Apps You Need to be Using Now
Sarah Deragon and Lisa Anderson Shaffer

Instagram has become the new standard for social media brand awareness and the time has come to step up your game! In his class we will teach you a handful of tips to help improve your iPhone photos and create easy eye-popping vignettes to help promote your products and services on Instagram. We will introduce you to a few apps and teach you the tricks that we use to gain followers and get our customers asking for more. Before you come to class make sure that your phone is fully charged and you have the following four apps installed: ProCamera 7, VSCO, AfterLight and Over.
BREAKOUT ROOM 1

SEO You Need Right Now For Beginner to the Seasoned Blogger
Sara Downey Robinson

As a site owner, the most important investment you can make is in SEO. Whether you're struggling with understanding SEO basics, implementing SEO elements and tactics, or trying to get users to dig deeper into your site content in this age of one click and bounce Pinterest traffic, then this session is for you. This camp will help you get found, by the right people, the right way. It wouldn't make much sense to do a direct mailer for your website, right? SEO is what you do instead.
BREAKOUT ROOM 3

Build a Strong Community on Facebook
Courtney Killpack, Jill Nystul and Jamielyn Nye

Through trial and error, these panelists have grown large and loyal Facebook communities. Hear them share practical advice on maintaining, growing, and engaging your following. Learn best practices, what works, and what doesn't. Come away with solid expectations for Facebook's ability to drive traffic, the frequency of Facebook updates, and more.
BREAKOUT ROOM 3

7:00-10:00 PM - PARTY!

Join us at Downton Abbey (otherwise know as the Grand Salon - just down the hall from the check in desk) for an elegant and proper evening.

Friday, January 23, 2015

8 AM - 12 PM  Check-in

9 AM - 4 PM Hallway Desks

Ask a Lawyer
Enrico Schaefer

Legal questions getting you down? Not sure if the url you have in mind is a conflict with another company? Can't figure out how to set up your partnership? Need advice on some legalese in the latest contract you received? Then you should talk to Enrico at the every helpful Ask A Lawyer Desk.

Blogging Advice Booth
Erin Loechner

Maybe you're a new blogger and feeling a bit overwhelmed. Maybe you're an advanced blogger but are having a particular blog problem and don't know how to solve it. Maybe you're looking to take your blog offline and try an event. Looking for someone kind you can talk to? Well, you're in luck! Erin is here as a Blogging Mentor and the thing she wants to do most is help YOU.

9 AM - 10:30 AM - Roundtables and Design Camps

ROUNDTABLES

1. Working With a Virtual Assistant
Alissa Circle and Skye Mclain

2. Interactive Roundtable: Creative Thinking
Dayle Bennett

3. RE-brading Your Blog
PJ Feinstein

4. How to Create a Content Marketing Plan: Editorial Calendars and Social Media Schedules
Eden Hensley

5. Podcasting
Jess Lively and Hilary Walker

6. How to Design Your Website or Blog for the Best Return on Investment
Heidi Yarger

7. Crafting a Post-Alt Success Plan
Tiffany Han

8. How to Build Relationships With Large Brands When You Yourself Are a Relatively "Small" Brand
Alix Adams

9. The 20 Minute Marathon: A Work Life Balance System
Annie Blake

10. Pinterest Analytics
Enid Hwang and Sara Martineau

11. Take Your DIYs To the Next Level
Kersey Campbell

12. Full Time Income on a Medium Sized Blog
Sara Schmutz

13. Instagram Videos
Jane Rhodes

14. Photoshop FAQs
Jess Becker

15. How to Create an App: From Idea to Finish
Garrett Gee

16. Newsletter 101 + Mailchimp Q&A
Ariana Hargrave and Christy Oyedeji

17. Mailchimp Feedback
Fernando Godina and Julie Gora

18. PLUGINS Every Blogger Needs to Know About
Ashlee Prisbrey

19. Launch Your Instagram Account: 0 to 9099 in Less Than 2 Months
Alison Prince

20. Hosting Local Events, Workshops or Parties
Julie Schumacher

21. How to Host a Charitable Event on Your Blog or Website
Elizabeth Evans and Liz Evans

22. How to Utilize the Blogging Community to Promote Your Shop
Michelle Hunt

23. Collaborations
Kimberley Ellen Hall

DESIGN CAMPS

Photography: Composition Basics, Editing Tips and How to Develop a Consistent Style
Megan Tsang

Find your voice and communicate your vision through your images. Megan will cover composition basics, editing tips and how to develop a consistent style, as well as teaching you how to tell a story with your images.
SAVOY ROOM

Identity & Website Workshop
Melanie Burk and Alma Loveland

Your site is your brand and it's about time to treat it as such. Designers extraordinaire, Melanie and Alma, will help you evaluate your current logo, blog, shop and site and suggest improvements that could be made to make it true and memorable.
BREAKOUT ROOM 1

Affliate Links: RewardStyle, Amazon & Skimlinks
Corrine Stokoe

As one of the top 10 earners in Reward Style's affiliate network of over 13,000 fashion bloggers, Corrine has mastered using affiliate links to generate income. In this workshop, you'll learn about different affiliate programs, which ones work best for the type of content you create, plus tips and strategy that you haven't heard before. Expect lots of practical, helpful information.
BREAKOUT ROOM 2

Google +
Jamie Dorobek and Jenny Melrose

Are you using Google+? Perhaps you should be. With over 475,000 followers each, Jenny and Jaime have learned how to make Google+ work for their brands and grow their communities! They are excited to share the secrets of circles, communities, working with brands on HOA's, and crafting a Google+ post that goes viral.
BREAKOUT ROOM

10:30 AM - 11:00 AM - Break

Make a plan for the afternoon, connect with sponsors, or stop at a help desk. And find a light snack in the lounges.

11:00 AM - 12:30 PM - Breakout Session III

Launching a Product or Shop
Alexis Mattox, Caitlin WilsonErin SouderAli Edwards

Would you like to design a product line, manufacture a product, work with distributors, and/or license your artwork? Let this expert panel share their know=how with bloggers and creatives looking to start a product line and grow their small business.
BREAKOUT ROOM 1

The Business of Blogging
Amanda Schreyer

Learn all about the necessary essentials of running a blog/business like business entities, copyright, trademark and branding, legaleze behind hosting contests and sweepstakes, terms of use, licensing your brand, employees vs. independent contractors and more.
BREAKOUT ROOM 2

Using Your Blog or Business to do Good
Sydney PriceHeather ArmstrongLaura ProbstLaura Mayes

Sydney Price of Kate Spade will talk about her work launching Kate Spade On Purpose. Heather Armstrong of Dooce will share her experiences working with Every Mother Counts. And Laura Probst of The Honest Company will speak about their Honest to Goodness initiative. This fabulous panel will be moderated by Laura Mayes of Mom 2.0 Summit who uses her conference to shine a light on the issues she cares about.
BREAKOUT ROOM 3

12:45 PM - 1:45 PM - Keynote Lunch : The Entrepreneur's Road to Success
Susan Petersen and Jess Lee, moderated by Gabrielle Blair

Join us for an info-filled Q&A with two powerhouse CEOs.

2:00 PM - 3:30 PM - Breakout Session IV

Taking Your Shop to the Next Level: Making it Scalable and Profitable without Going Crazy
Elle RowleyKatie RichardsonAnnalisa ThomasDeNai Jones

Learn how to take your shop to the next level and make it scalable and profitable, without going crazy. All four panelists are business owners who have turned their design-oriented shops into highly profitable, million+ dollar companies, all while growing their families. Bring your questions on anything from manufacturing to marketing to home/work/life balance.
BREAKOUT ROOM 1

27 Ways We've Monetized Our Businesses, Brands & Blogs & Pitching the Perfect Partnership
Jessie Artigue and Hilary Rushford

Jessie and Hilary want to help you get more creative about how you can generate revenue and be more honest about which streams are the most profitable and why. They'll present a savvy, logical angle on how women can leverage their businesses to support themselves and their families even more.
BREAKOUT ROOM 2

How to Sell Video Without Selling Out
Emily Olson La FaveMikaela SouthLiz Stanley

Video is a powerful medium to grow your blog and brand. It can be a new way to monetize with sponsorships and product endorsements. Listen to the panel's stories of how to use your authentic brand to sell naturally, while keeping the trust of your audience and never selling out.
BREAKOUT ROOM 3

3:30 PM - 4 PM  -  Break

4 PM - 5:30 PM - Closing Keynote Session
Dallas Clayton

Are you ready for more inspiration? Hear Dallas' creative journey to success.

5:30 PM - 6:30 PM

Join Dwell Studio and Every Mother Counts in the Microsoft-Wayfair Lounge for drinks and some hands on creativity. Paint a tile that will adorn the wall of a new birthing center in Haiti. Come make a difference!

7 PM - 10 PM - Mini Parties

On Friday night there are 9 parties for you to enjoy! Each taking place in a different suite on the 3rd floor of The Grand America. Use the elevators just off the lobby and remember to bring your badge. 

Saturday, January 24, 2015

9 AM - 12 PM - Conversation Lounge

10 AM - Saturday Morning Tours

*subject to change